New MAC Powder Kiss: NYFW Soft-focus Lip Trend

The look reigning on #NYFW runways was a perfect blur… Weightless, moisture-matte Powder Kiss Lipstick was developed backstage by M·A·C Artists to replicate a major fashion week trend: blending out edges of matte lipstick for a soft-focus effect.

A groundbreaking formula in soft-touch packaging conditions and hydrates with moisture-coated powder pigments, MAC Powder Kiss Lipstick offers 16 shades, from berries to nudes to true reds, in a shine-free finish with the cushiony, lightweight feel of a balm

“The trend is really about, a soft tint on the lips, a moisturizing matte – so you get the beautiful matte texture with no weight and tons of comfort.” – M∙A∙C Cosmetics Director of Digital Content & Artistry, Ashley Rudder

Backstage tested, artist approved. New soft-focus, moisture-matte lipstick coming soon…from #NYFW to #LFW

Available online and in-store October 11, 2018 – $18.50

#MACPowderKiss @maccosmetics

Christine Schott Ledes
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