COVERGIRL Full Spectrum – A Collection that Celebrates Women Of Color (WOC)

Cover Girl’s newest makeup line designed for women of color

This month the Coty brand launched a new line of color cosmetics on Ulta.com. The Full Spectrum Collection –An entirely new line of products, inspired by women of color to enable the full expression and full spectrum of what makes us unique. Specifically designed to address the skin and color needs of WOC, Full Spectrum brings out your truest tones with super rich pigments that pop and bold and hydrating shades that stand out – no more downplaying, it’s the full you, full spectrum!

Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind. Providing products for eyes, lips and face, the vast shade ranges are accompanied by rich pigments that were designed to pop against darker skin tones. All of the products were created to cater to the unique skin needs of WOC, delivering products that will create amazing looks for any occasion. 

 

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Walter Harvin
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