Carolina Herrera GOOD GIRL Partners with Karlie Kloss to Support “Kode with Klossy”
Carolina Herrera GOOD GIRL fragrances announces its new charitable initiative in partnership with its brand ambassador Karlie Kloss to support Kode with Klossy, a non-profit organization founded by Karlie in 2015 that creates STEAM learning experiences and opportunities for young women across the U.S. that increase their confidence and inspire them to pursue their passions in a technology driven world.
Supermodel, entrepreneur and the face of Carolina Herrera GOOD GIRL fragrances, Karlie Kloss, embarks on a new season of Kode With Klossy camps, the organization’s flagship program that teaches young women the fundamentals of code. With the support of partners like Carolina Herrera GOOD GIRL, Kode With Klossy continues to scale, providing nearly 1,000 scholarships to young women across the country this summer. By the end of this year, Kode With Klossy will have served nearly 2,400 women through its flagship summer camps since launching in 2015.
The team behind GOOD GIRL fragrances is inspired by and comprised of many bold and visionary women, from the founder of the fashion house, Carolina Herrera, and her daughter Carolina Herrera de Baez, the Creative Director of Carolina Herrera Fragrances to GOOD GIRL’s Lead Perfumer, Louise Turner. Many female leaders have had their hand in the development of GOOD GIRL fragrances, which are specially designed for today’s modern woman.
“Kode With Klossy would not be possible without the support of incredible partners like Carolina Herrera GOOD GIRL,” said Karlie Kloss. “A large part of our mission at Kode With Klossy is to expose our scholars to inspirational female leaders and encourage them to dream big. Carolina Herrera herself is such a visionary and an incredible role model for our scholars. I’m proud to work with the Carolina Herrera GOOD GIRL brand to empower the next generation of female leaders in technology and beyond.”
Fragrance House Givaudan hosted the Carolina Herrera GOOD GIRL Fragrances Partnership event with Karlie Kloss to support the charity. The event included a panel of inspiring women at Givaudan’s creative center in New York, complete with an olfactive experience showcasing the fragrance.
“Karlie stands for empowering women, and for us at Givaudan, it’s an important message to support. The Kode With Klossy and Carolina Herrera GOOD GIRL fragrance partnership is one that inspires young women through the science of scent and we are thrilled to be a part of it,” stated Emily Bond, Head of Fine Fragrance North America at Givaudan.
Launched in 2016, Carolina Herrera introduced GOOD GIRL, a sensual, evocative fragrance reflecting the beautiful contradictions and the dichotomy of modern women and modern life. GOOD GIRL celebrates her spontaneity, complexity and power. She revels in her unapologetic duality – her femininity, sensuality, her timeless elegance and casual irreverence, her hopeless romance and fearless independence – it’s good to be bad. Created by perfumer Louise Turner, GOOD GIRL is made to capture a woman’s wondrous complexity with a unique blend of key notes that give a bright and dark side, including jasmine, tonka and tuberose that bring fluidity and femininity. The signature stiletto heel bottle represents GOOD GIRLS’ sensuality and empowerment.