Cosmoprof NA Hosts a Winning 17th Edition in Vegas

Cosmoprof North America (CPNA) — the largest B2B beauty exhibition in the Americas, hosted its 17th edition from July 28-30, 2019 at the Mandalay Bay Convention Center in Las Vegas. The exhibition welcomed retailers, distributors, beauty brands,and suppliers, from across the globe, offering unique opportunities to come together, make new relationships, foster collaborations, and get inspired, truly bringing the world of beauty under one roof. Participants fully immersed themselves in all things beauty and walked away with unparalleled business building tools and network connections over the course of the three-day event.

Liza Rapay, CPNA’s new head of marketing, told us, “It exceeded our expectations—from the exhibitors to the quality of the visitors, we couldn’t have put on a better show.  The launch of Cosmopack was a huge success.  Our CosmoTalks attendance was record-breaking.  The installation of CosmoTrends was well-visited, and we added another session of the CosmoTalks presentation due to high demand.  The Buyer program is stronger than ever.  We’ve also surpassed last year’s Boutique program, selling out most of the products by the beginning of day 2.  On Sunday evening, the Happy Hour featuring the Cosmoprof and Cosmopack Awards ceremony was well-attended, and everyone enjoyed the opportunity to get-together in a festive environment.  The most rewarding of all was receiving notes from attendees and exhibitors alike thanking us and letting us know that they are looking forward to next year.”

Held annually in Las Vegas, more than 40,000 visitors engaged with 1,435 exhibitors representing 43 countries, and were able to see and experience new programs, special areas, conferences, and networking opportunities. The show floor space covered 312,638 sq ft (29,045 sq m) of space (up 3% from 2018).CPNA showcased all facets of the beauty industry, presented across three main sections, two of which were dedicated to Cosmetics & Personal Care, with growth in the skincare sector, and Professional Beauty. Within these larger show sections were specially curated areas that featured the most comprehensive array of cosmetics and personal care products from around the world dedicated to retail, multicultural beauty, and green beauty. Country Pavilions from eight different countries also had a prominent presence on the show floor and featured beauty brands that displayed authentic elements, strong heritage,and innovation from their countries in the beauty industry. The special show floor areas included Discover Beauty, Discover Beauty Spotlights, Discover Green,The Beauty Vanities, and Tones of Beauty.

For the first time, CPNA introduced Cosmopack North America, the third section acting as a“show-within-a-show”and dedicated to the entire supply chain of the cosmetics industry: contract manufacturing and private label, machinery, primary, and secondary packaging, applicators, ingredients, and raw materials. The launch of Cosmopack was accompanied by initiatives including the special curated area Discover Pack for some brand new exhibitors, dedicated Buyer Program (featuring R&D, brand executives, and product development), packaging related conferences, and the Factory, an activation that recreated the entire manufacturing process of a cosmetic product live, thanks to the participation of a selection of Cosmopack exhibitors. In its first edition at CPNA, Factory produced the Pure Factory clean beauty face highlighter.

To continue its mission of providing unparalleled opportunities for exhibitors and attendees alike, one of the top priorities of the 17th edition was the Buyer Program, with additional investments geared toward attracting more prolific and globally inclusive buyers including Alibaba, Blue Mercury, Cos Bar, CVS Health, Macy’s,and Space NK. The program connected exhibitors with top buyers consisting of retailers, international buyers,and professional beauty distributors from across the globe. CPNA also featured robust conferences and diverse topics for the industry’s elite movers and shakers.

George Ledes with Beauty Influencers Naty Ashba, Lauren Elyse and Andreea Cristina

With more than twenty-five seminars and workshops, highlights of this year’s CosmoTalks included The Beauty of Sustainability hosted by American market research company, The NPD Group; CBD & Beauty: The Next 5 Years hosted by Jeb Allured of Global Cosmetics Industry; Leveraging Facebook & Instagram to Grow Your Brand hosted by CEW; FIT Capstone Research: The New Era of Beauty and Technology hosted by FIT’s Stephan Kanlian; and Beauty Influencers: How Consumers Discover New Brands Today hosted by George Ledes. Additional speakers included top executives from L’Oréal, Google, Clinique, Facebook, YouTube, Neiman Marcus,and Shiseido among others.

CosmoTrends, new this year, was written by international trend agency BEAUTY STREAMS, the global beauty industry reference, and featured an annual post-show report on beauty trends,spotlighting the most innovative products from CPNA exhibitors.This exclusive look at everything cutting edge in the cosmetics industry examined the societal and market movements that impact beauty categories and was showcased as an installation during the show and presented at CosmoTalks. Exhibitors and attendees were also able to connect with leading national and international trend and marketing intelligence agencies in the new Trends Corner, where they learned about everything from identifying market trends to making smarter business decisions, and more effective strategic development. The following trend and marketing intelligence agencies were represented:Euromonitor International, Kline & Company, TheBenchmarking Company, The NPD Group, and WGSN. Also new this year were the Cosmoprof & Cosmopack North America Awards. All participating companies that exhibited at CPNA had the opportunity to present their most innovative products, their most relevant technologies, and their best in beauty formulations and packaging designs to brand executives, retailers, and press. The Cosmoprof North America Awards celebrated the most outstanding finished products while the Cosmopack North America Awards recognized the best in beauty formulation and packaging design.The Awards winners were selected by a jury and announced across ten categories during a ceremony at the show.

Boutique, a one-of-a-kind beauty sampling bar,featured products from exhibiting companies and provided visitors the opportunity to curate their own customized beauty bag, created in collaboration with HCT Packaging,that they could take home. All donations collected on behalf of this initiative benefited Look Good Feel Better, a charitable foundation dedicated to improving the quality of life and self-esteem for people undergoing cancer treatment

Other highlights at the show included YouCam Makeup unveiling their new AI smart beauty technology and Alibaba Group/ Tmall Global exhibiting at the show for the first time.

The 18th edition of Cosmoprof North America will be held June 30-July 2, 2020

Christine Schott Ledes
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