2019 COSMOTRENDS REPORT BY BEAUTYSTREAMS
The 2019 COSMOTRENDS Report, curated by BEAUTYSTREAMS —the renowned global beauty trend forecasting agency, showcases key trends among exhibitors of COSMOPROFNA and highlights notable brands and products.
Beauty with a conscience is a key driver for innovation today. From zero-waste practices to ethical ingredient sourcing and clean formulations, brands know that consumers are seeking to live ever more mindfully, while still delighting in the user experience. If eco-living is the price of entry for brands today, holistic innovations across multiple touch points will be the key differentiators.
Marine-based skin care is well-known for its healing benefits, but blue-green algae is stepping into the limelight as a stalwart defender against air pollution and environmental aggressors, at a time when urban populations continue to grow worldwide, and toxicity reaches critical levels. Blue-green algae, also known as blue algae and spirulina, is all the buzz thanks to its rich blend of amino acids, minerals, and antioxidants that protect against daily interaction with pollutants, including blue light and nitrogen dioxide (found in car exhausts and power plant emissions). Red and brown algae, with their ability to thrive in harsh conditions, are also natural born defenders against pollution.
Conscious beauty is founded upon intention – making ethical beauty choices with every product purchase. A key part of this movement is vegan beauty, which is growing by leaps and bounds. A quarter of 25 to 34 year old Americans say they are vegan, and online searches for ‘vegan beauty’ are increasing exponentially each year. This once-niche market of cruelty-free, non-toxic products made without any animal byproducts, such as lanolin, honey, beeswax, and gelatin, is taking off with more vegan products than ever harnessing phytonutrients combined with high-performance. Consumers are gravitating towards vegan products in a range of categories, even if they themselves are not vegan, because they consider vegan to be ‘cleaner’.
Call them nature’s smart herbs and mushrooms! With the wellness movement transforming our approach to beauty, and incorporating a holistic view that combines physical, mental, and emotional wellbeing, it’s no wonder that age- old adaptogens are suddenly in vogue. Used in Chinese and ayurvedic medicine for centuries, adaptogens are plant-based substances that, as the term implies, help the body ‘adapt’ to specific needs by normalizing the adrenal system and fine-tuning energy levels. Adaptogens boost the body during periods of low energy and have a calming effect during moments of stress. At a time when consumers’ interest in natural solutions and remedies is stronger than ever, adaptogens are flexing their shapeshifting might.
The zero-waste lifestyle aims to send nothing to a landfill – an ambitious mission and one that inspires a growing number of consumers to reduce what they consume, reuse, recycle, and compost. The goal is to move to a circular economy where trash is eliminated from our everyday lives. Indeed, the circular economy mimics nature because there is no trash in nature. As consumers pay more attention to their impact on the planet, brands are responding by reducing their packaging, repurposing wherever possible, offering refillable options, finding innovative ways to transform waste into a valuable commodity, and even dispensing with packaging altogether.
Save the date for Cosmoprof Vegas to be held again next year from
Tues, June 30th – Thurs, July 2nd, 2020.
For more information on these Cosmotrends, please visit www.beautystreams.com
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