Ariana Grande Launches R.E.M. Fragrance with Luxe Brands
Grammy winner Ariana Grande has launched a dreamy new fragrance R.E.M. This highly anticipated new fragrance, in partnership with LUXE Brands, is now available exclusively on Ulta.com and will be in stores nationwide at Ulta Beauty in the United States on September 6, 2020.
Grande’s global success in fragrance has been unprecedented with sales upwards of $500 Million since launch. The award winning franchise boasts nominations for Fragrance of the Year, Media Campaign of the Year and Consumer Choice with the launch of “Thank U Next” in 2019 and the exciting win for Fragrance of the Year for Cloud.
“The continued success and stellar growth of Ariana’s fragrance portfolio is a testament to her relationship with her fans and the passion and authentic involvement she has with her brand. We are honored to again be partnering with such a groundbreaking artist and look forward to continued success with the launch of R.E.M.”, says Tony Bajaj, Chief Executive Officer of LUXE Brands.
“The R.E.M. fragrance has quickly become a favorite of mine,” said Grande, “So much so that I named it after one of my favorite songs and paired it with one of my favorite visual worlds which is that 60s mod, space, dream world. I wish I could live in that world forever and wear this scent while I’m there and just have it blasting out of my spaceship at all times to combat any potential bad vibes. This scent feels warmer, sexier, more grown and kind of grounded more so than the others but the secret ingredient that gives it that sweetness and ties it in with the rest of the family is caramel! I am very excited about this and I hope everyone loves it as much as I do.”
“Ariana is the creative visionary behind the animated, fantasy world of R.E.M. and has partnered with award winning package designer Joshua English on the bottle design, Oscar nominated director Olivier Lescot and illustrator Cheyne Gallarde to create the R.E.M. universe. Ariana transforms into a strong, feminine heroine fighting to save the world and inviting her fans to share in the journey” explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. The R.E.M. narrative is optimistic, empowering and synergistic with the values Ariana imbues.
The campaign is a first for the category with its dramatic animation and visual delight for fans as Ariana, Toulouse, Piggy Smalls and other special guests conquer the galaxy. “I am excited to collaborate with an artist as talented as Ariana Grande on this animated tribute to sci-fi from the 70’s to today. I am inspired by science fiction in my visual work and delighted to have the chance to draw upon its rich iconography to bring to life the irresistible pop of Ariana”, says Lescot.
The beautifully crafted R.E.M. fragrance was developed with Firmenich and expands the Ariana Grande fragrance universe. A creation that draws you in with an inviting blend of Pear, Fig and warm, salted caramel. Lavender essence, intoxicating musks and cashmere like Tonka and sandalwood create the perfect trail on this unforgettable journey.
Top: Pear, Fig, Warm Salted Caramel
Heart: Lavender essence, Pear Blossom
Dry Down: Tonka Bean, White Musk, Sandalwood
The delicate lavender colored bottle with shiny silver logo emblem and crystal cap ascending to the heavens contains the out of this world fragrance. This intergalactic elixir is encased in an amazing clear crystal based with complex facets that reflect a show so inspiring it can only be seen in the cosmos. The story continues to unfold with the comic inspired secondary carton. Watch as Ariana protects this amazing new fragrance across the galaxy and beyond…..where dreams are reality.
Eau de Parfum Spray, 3.4 FL OZ/100 mL $64.00
Eau de Parfum Spray, 1.7 FL OZ/50 mL $54.00
Eau de Parfum Spray, 1.0 FL OZ/30 mL $44.00
All prices are manufacturer’s suggested retail prices in US dollars.
The R.E.M. fragrance from Ariana Grande will roll out globally with key global retail partners Douglas, Boots and Liverpool.