Kiehl’s Travel Retail Asia Pacific is pleased to partner with China Duty Free Group to celebrate a Future Made Better journey with the “Kiehl’s Loves Hainan” pop-up at the Sanya International Duty Free Shopping Mall. Top celebrity and “Kiehl’s Loves” Adventurer,  graced a celebration on October 30th with enthusiastic fans. The pop-up features colourful and quirky artworks by the French animation director and illustrator Amaël Isnard, and contributes to a happier and healthier future through the eco- conscious designed pop-up, Future Made Better zone, as well as its collaboration with PUR Projet.

(L-R) Mr. Zhao Yuanzhao, General Manager at Sanya International Duty Free Shopping Complex & Hainan Duty Free Group, China Duty Free Group, Mr. Don Huang, Business Development Director (China), L’Oréal Travel Retail Asia Pacific, Mr. Gao Xujiang, Executive Director, Sanya International Duty Free Shopping Complex, Assistant General Manager of China Duty Free Group, and Mr. Terry Chua, Vice President of Central Merchandising Division at China Duty Free Group.

Returning for a sixth installation this year, the “Kiehl’s Loves Hainan” celebration was graced by popular Chinese actor and “Kiehl’s Loves” Adventurer, Mr. Turbo Liu, and accompanied by renowned Weibo influencer Zola Zhang. Immersed in jovial artworks of sun, sea and sand by renowned illustrator Amaël Isnard, Turbo shared his personal Kiehl’s story and Future Made Better initiative commitment with fans in his presence.

With Kiehl’s commitment to improve the quality of communities it serves by reducing its environmental footprint, the “Kiehl’s Loves Hainan” pop-up was eco-consciously designed. The pop-up focused on the use of renewable materials, such as FSC certified strawboard and cardboard. Materials are designed to be easily separable for circular end-of-life recycling purposes, and parts of the fixtures are to be further re-dressed and reused. Also featuring a Future Made Better zone, visitors may discover the brand’s sustainability stories through QR Code scanning. In collaboration with PUR Projet, the brand is committed to planting one tree at PUR Projet’s conservation regions with every 10 bookmarks tied to the Future Made Better tree by consumers.

Travelers will also be able to bring home a “Kiehl’s Loves Hainan” limited edition tote bag and pouch, made with over 95% recycled polyester. Travel retail exclusive limited editions, such as Kiehl’s iconic products namely the Ultra Facial Cream, Calendula Herbal Toner, Clearly Corrective Dark Spot Solution, and Avocado Eye Cream are also available for purchase. Kiehl’s has also pledged to donate 5,000 trees in collaboration with PUR Projet with every purchase of Kiehl’s product at the “Kiehl’s Loves Hainan” animation from 10 to 31 October 2020.

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 82,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 4,000 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. For more information: http://mediaroom.loreal.com/en

“We are honoured to be partnering again with China Duty Free Group for our “Kiehl’s Loves Hainan” adventure. We have long held an impassioned commitment to respecting and raising awareness for our environment — from the eco-conscious designed pop-up, to our Future Made Better zones across the point of sales in Travel Retail Asia Pacific; it demonstrates our commitment to make retailtainment better in Travel Retail, and better has no end,” says Petrina Kho, General Manager of Kiehl’s Travel Retail Asia Pacific.

“We are proud to present the 4th Kiehl’s Loves Hainan pop-up in our Haitang Bay Sanya mall. We share and support Kiehl’s environmental consciousness in working together to create and develop innovative, sustainable retailtainment. Looking forward to another success!” says Terry Chua, VP of Central Merchandising Division from China Duty Free Group.


Christine Schott Ledes
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