CEW 2020 Beauty Awards

Cosmetic Executive Women (CEW) held its 26th annual Beauty Awards to virtually announce the most creative and innovative products of the year, hosted by author and actress, Jill Kargman. Winners across 46 categories were nominated from more than 1,200 product entries representing over 500 brands. The CEW Beauty Awards continue to remain the only beauty awards selected by the beauty industry’s best, where winners are ultimately chosen by thousands of the industry’s most influential experts, including brands, chemists, marketing professionals, beauty editors and everyone in between.


“Nearly three decades ago, we created the CEW Beauty Awards to recognize the innovation coming from the industry, and most importantly, to tell a story to consumers and help them navigate the crowded beauty space,” says Carlotta Jacobson, President of CEW. “And, given the current climate, it may be even more relevant than 26 years ago. The CEW Beauty Awards truly represent the evolving beauty landscape.”

In a year with $83 billion in U.S. beauty sales, according to The NPD Group, creativity and innovation was seen across categories. As the CEW Beauty Awards are a reflection of the current market, popular consumer trends translated throughout this year’s nominees. Those that rose to the top included everything from cleaner, more sustainable ingredients, at-home hair care, CBD and mission-based brands that stand for a cause and invest in a solution. The new 2020 categories further highlighted the current trends, with a focus on Sexual Wellness, Skincare Face Masks, Hair Accessories and Unisex Fragrance.

“This was our first virtual CEW Beauty Awards, in which we not only announced the winners, but also expanded to feature several days of programming including a trends presentation by The NPD Group, networking, winners’ celebrations and more,” Jacobson added. “CEW is dedicated to evolving with the industry and providing the expertise to consumers who are looking for products they can trust.”

Sponsors included Firmenich, QVC, Arcade Beauty, Voyant Beauty, Beauty Inc, Financo, CVS Pharmacy, Satisfyer, YouCam Makeup, RPG, Sheencolor USA, Nielsen, Anisa International, Rpr Marketing Communications, Cosmoprof North America, NYSCC, P&G Beauty, Johnson & Johnson, Unilever, Consultancy Media, Suite K, PIMS, WWD, Preen.me, The NPD Group and Ernst & Young.


Beauty Award Winners:

Shop the CEW Beauty Award Winners today at CEWAwardWinners.com






Acne Treatment

  • La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment


Anti-Aging Mass

  • L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum


Anti-Aging Prestige

  • Drunk Elephant A-Passioni Retinol Cream



  • This Works Morning Expert Wakeup Drops

Bath and Body Mass

  • Cetaphil Intensive Healing Lotion with Ceramides


Bath and Body Prestige

  • First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA


Beauty Wellness Supplements

  • Briogeo Hair Care B.Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair


Best Seller – Mass

  • TRESemme’ Pro Pure


Best Seller – Prestige

  • Too Faced Born This Way, The Natural Nudes Eye Shadow Palette



  • Saint Jane Beauty Luxury Beauty Serum


Cleanser & Scrub

  • Drunk Elephant Slaai Makeup Melting Butter Cleanser


Eye Product Mass

  • L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner


Eye Product Prestige

  • IT Cosmetics Lash Blowout Salon Volume Lift Mascara


Eye Treatment

  • Shiseido Americas Benefiance Wrinkle Smoothing Eye Cream


Face Masks

  • Summer Fridays R+R Mask


Face Product Mass

  • Neutrogena Hydro Boost Illuminator


Face Product Prestige

  • Estée Lauder Double Wear Radiant Concealer


Hair Accessories

  • Slip Silk Pillowcase Scrunchies


Hair Shampoo/Hair Conditioner

  • Living Proof Perfect Hair Day Triple Detox Shampoo


Hair Care/Styling

  • Drybar Jump Start Quick Dry Blowout Serum


Hair Tools

  • Drybar Baby Brush Crush Heated Straightening Brush


Iconic Consumers’ Choice Beauty Award – Mass

  • Essie Wicked


Iconic Consumers’ Choice Beauty Award – Prestige

  • SK-II PITERA™ Essence


Indie Brand Beauty Award

  • The Ordinary


Indie Hair

  • Virtue Labs Healing Oil


Indie Makeup Beauty Award

  • Huda Beauty Mercury Retrograde


Indie Skincare Beauty Award

  • Glossier Futuredew


Lip Product Mass

  • Burt’s Bees Matte Sticks


Lip Product Prestige

  • NARS Cosmetics Lipstick


Lip Treatment

  • Fresh Sugar Mint Rush Freshening Lip Treatment


Makeup Tools

  • Simplehuman Sensor Mirror Hi-Fi


Men’s Grooming

  • Dove Men + Care Active Fresh Body and Face Wash


Men’s Scent

  • Dior Sauvage Parfum


Moisturizer Mass Face

  • Olay Retinol24 Night Moisturizer


Moisturizer Prestige Face

  • La Mer The Neck and Décolleté Concentrate


Nail Product

  • Essie Air Dry


Rising Influencer Award

  • Ohuprettythings, @ohuprettythings


Sexual Wellness

  • Kopari Beauty Love Melt


Skincare Tools

  • NuFace FIX Line Smoothing Device


Sun Product

  • Supergoop! Poof Part Powder SPF 45


Unisex Fragrance

  • Diptyque Eau de Minthé Eau de Parfum


Women’s Scent Mass

  • Adidas Sport UNLSH


Women’s Scent Prestige

  • AERIN Aegea Blossom Eau de Parfum


Mission-Based Brands for Established Brands

  • Unilever Personal Care – Dove


Mission-Based Brands for Small Businesses

  • Rahua by Amazon Beauty


QVC 2020 Beauty Quest

  • Farmhouse Fresh


Supplier Award: Ingredients and Formulations

  • Ashland Inc. Mineral Based Sun Stick SPF 50


Sustainability Excellence Award

  • Beautycounter
  • Ethique

Christine Schott Ledes
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