COVERGIRL ANNOUNCES FIRST MAKEUP COLLECTION BY KELSEA BALLERINI
COVERGIRL has announced the launch of award-winning artist Kelsea Ballerini’s first makeup collaboration, the NEW Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow – a limited-edition holiday collection.
Inspired by Kelsea’s favorite holiday looks, these five shades of rose gold will add sparkle to any look, day, or night. This lightweight, buildable metallic glitter shadow glides onto eyes smoothly and effortlessly with just one swipe. The quick-dry, non-sticky formula will last all day without creasing for a comfortable all-day wear.
“I’m ecstatic to announce my collection of Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadows! Makeup has always been a form of creativity and self-expression for me, and COVERGIRL really let me put my own creative spin on this collection. It was an honor to be personally involved in selecting the packaging design, shade range, and shade names. Working with my COVERGIRL family to launch my very own makeup collection inspired by my favorite glittery holiday looks is an absolute dream come true. I hope you love this collection of easy breezy sparkly shadows as much as I do!” – Kelsea Ballerini.
“We had so much fun working with our COVERGIRL Kelsea Ballerini on this limited-edition holiday collection. Her passion for makeup, collaboration during the process, and magnetic personality really come across in this collection. Just in time for the holidays, these quick-dry, high shimmer, one swipe shadows are perfect for an elevated, comfortable eye look that will last all day!”– Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at Coty.
Like all COVERGIRL products, COVERGIRL’s Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains. This product is great for all skin types.
Exhibitionist by Kelsea Ballerini Liquid Glitter Eyeshadow is available everywhere COVERGIRL is sold, in the makeup aisle.