DSM-Firmenich Appoints Five New Principal Perfumers

DSM-Firmenich, innovators in nutrition, health and beauty, has appointed five new Principal

Perfumers:, Amandine Clerc-Marie, Bruno Jovanovic, Clément Gavarry, Dora Baghriche

and Gabriela Chelariu who join an exclusive group within the Fine Fragrance team. These five

combine outstanding creativity, deep technical expertise, a high level of collaboration and

remarkable resilience to create some of the most iconic fragrances in our recent portfolio of top

fine fragrance launches.


“We are thrilled to announce the promotion of five exceptionally talented perfumers to the

esteemed role of Principal Perfumer,” dsm-firmenich Perfumery & Beauty President Emmanuel

Butstraen said. “Their dedication, creativity, and passion for the art of perfumery have not only

greatly contributed to the success of our company, but have also elevated the olfactory

experiences we bring to our clients and consumers worldwide.”

“Each of these perfumers has demonstrated an exceptional ability to craft unique and

captivating fragrances that resonate with our clients and consumers,” adds Jerry Vittoria, Head

of Global Fine Fragrance, Perfumery & Beauty. “Their promotion is a testament to their expertise,

hard work, innovation, and commitment to excellence.

Amandine Clerc-Marie, based in Paris, sees herself as a sculptor of the invisible, transforming

materials and working on the volumes of every composition. She envisions fragrance creation as

something similar to architecture, building perfumes like construction, with precise shapes and

a solid foundation that supports the whole structure. Amandine is the perfumer behind many

highly acclaimed fragrances including Burberry Goddess, launched in 2023.


Bruno Jovanovic, based in Paris, has a love for fragrance that stems from his fascination for

scents that surround him. He is inspired by artists as well as intellectuals and combines creativity

and boldness in creating his unique olfactive signature. Bruno worked half of his career in the US

and his perfumery creations express the best of each culture: unbridled American freedom and2/2

sophisticated French heritage. He’s created fragrances for some of the most prestigious brands

in the industry, including his most recent Montblanc Explorer Platinum.


Clement Gavarry, based in New York, gets inspiration from the vibrancy and dynamism of the

city, where he’s lived since 2000. Born in France, he comes from three generations of perfumery

experts and is a truly versatile perfumer. Clement has signed many hits in both the US and

Europe, including a blockbuster success with Ariana Grande Cloud.


Dora Baghriche, based in Paris, is a creative at her very core. A true woman of letters, her first

passion is writing, before she fell in love with fragrance. Born in Algiers where she spent her

childhood, she views fragrance creation with a very contemporary vision, bringing cult raw

materials and ingredients back into fashion. Dora has created several classics including most

recently award-winner Rabanne Fame and Narciso Rodriguez All of Me.


Gabriela Chelariu, based in New York, tells beautiful fragrant stories through her creations by

connecting her past to her present. She grew up in a small town in Romania, where the scents of

nature guided her towards the world of fine fragrance. Gabriela studied at Romania’s University

of Pharmacy and was introduced to perfumery while working in a research lab at an aroma

company. After visiting Grasse, she immediately knew that this would be her life. Her most recent

successes include key launches at Bath & Body Works and with Kayali by Mona Kattan.



Christine Schott Ledes
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