MFK to receive HBA Fragrance of the Year for Baccarat Rouge 540

 The Hollywood Beauty Awards announced they will honor Maison Francis Kurkdjian with Fragrance of the Year for their iconic Baccarat Rouge 540 at the 9th Annual event on Sunday, March 3rd at Avalon Hollywood.

Marc Chaya, CEO & Co-Founder of Maison Francis Kurkdjian, will accept this achievement at the awards ceremony.

Maison Francis Kurkdjian’s Baccarat Rouge 540 was created by master perfumer Francis Kurkdjian in 2014 in celebration of the crystal manufacturer’s 250th birthday. Since its release, it has become a worldwide success and a top 10 seller in the U.S.. Maison Francis Kurkdjian was brought to life by co-creators Marc Chaya, CEO and Francis Kurkdjian, artistic director in 2009. Baccarat Rouge 540, with its unique olfactory signature, is a true example of Kurkdjian’s ability to capture lightning in a bottle. As with all Maison Francis Kurkdjian creations, careful and meticulous consideration went into every facet of creating this iconic perfume, from its name to its color, no detail was spared. In a stunning metamorphosis, clear crystal gradually fuses with 24-karat gold powder at 540 degrees celsius and turns bright red: it’s the rouge à l ’or (red made of gold). That is how Baccarat Rouge 540 was born.

Now, ten years since its inception, Baccarat Rouge 540 continues to inspire and demonstrate Francis’ unique ability as a perfumer to transform the world of fragrance. It is one of many within the Maison’s collection that evokes a contemporary vision of the art of creating and wearing perfume.

The HBAs benefit Helen Woodward Animal Center.


Christine Schott Ledes
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