Redken has announced hair colorist Daniel Mora and celebrity hairstylist Chad Wood as their new brand ambassadors. Mora -the Los Angeles-based colorist and educator, will represent Redken haircolor, sharing his signature techniques,
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Traditional celebrities have long enjoyed the perks of endorsing prestigious beauty brands, but those days are swiftly coming to a close. The market is shifting and younger consumers with growing
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Arcade Beauty –the leader in customized sampling for the beauty industry, announced this week the acquisition of substantially all the operating assets and capabilities of the Suite K fragrance business. Specifically,
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During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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In April 2017, a shock wave was felt through the influencer marketing industry. The Federal Trade Commission (FTC) issued 90 letters to influencers and marketers stating that “influencers should clearly
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