The Prickly Subject of PNR: Paid Negative Reviews
All eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward. It might
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MAC leads the Pack of Influencer Programs Setting New Industry Norm
As the beauty industry continues to allocate significant funds and advertising dollars into influencer marketing, MAC Cosmetics has reached out to 12 global ambassadors to embark on a partnership where each
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Another Domino Falls: Now YouTube Gets Outed for the Problem of Fake Views #YouTubePurge
It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
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Are Influencers the New Celebrities of the Prestige Beauty Market?
Traditional celebrities have long enjoyed the perks of endorsing prestigious beauty brands, but those days are swiftly coming to a close. The market is shifting and younger consumers with growing
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Is an #InstagramPurge Next?
Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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Have We Reached the High-Water Mark with Fake Followers? #TwitterPurge
This week, Twitter took a big step toward reclaiming legitimacy by cleaning out millions of fake accounts and followers. Affectionately known at #TwitterPurge, many celebrities and influencers have lost millions
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Are Brands Throwing Money Away on Influencer Marketing?
Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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IGTV: Instagram Gives Beauty Influencers a Reason to Stick Around
Beauty influencers have a reason to be happy with Instagram. On June 20th, CEO, Kevin Systrom, announced its new IGTV App which allows for video uploads up to 60 minutes
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Unilever puts Spotlight on Fake Followers
During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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Milk Makeup’s Partnership With Salesforce
Since its launch in January 2016, Milk Makeup has seamlessly placed itself in the hands of beauty influencers and grown a cult following among a modern generation of mobile shoppers.
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