The Estée Lauder Companies’ Global Brand President Stephane de la Faverie, and his team, were in Milan last week during the 24th World Congress of Dermatology, to introduce its new
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UNDER BLUE SKIES ON A GOLDEN BEACH LOVE FILLS THE AIR AND THE CAREFREE SPIRIT OF DAISY SHINES A NEW CHAPTER OF SISTERHOOD BEGINS DAISY LOVE MARC JACOBS Marc Jacobs
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Many influencers on Instagram are just like the Wizard of Oz. They huff and puff, put on a big display to impress you with their social media numbers… followers, engagement,
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All eyes are on the beauty industry to see how they handle the latest influencer flare up because it could portend how influencer marketing is handled going forward. It might
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As the beauty industry continues to allocate significant funds and advertising dollars into influencer marketing, MAC Cosmetics has reached out to 12 global ambassadors to embark on a partnership where each
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It seems like social media platforms can’t catch a break. Facebook and Twitter recently had the unwanted spotlight of accountability and transparency shined on them. And now it’s YoutTube’s turn.
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Traditional celebrities have long enjoyed the perks of endorsing prestigious beauty brands, but those days are swiftly coming to a close. The market is shifting and younger consumers with growing
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Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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This week, Twitter took a big step toward reclaiming legitimacy by cleaning out millions of fake accounts and followers. Affectionately known at #TwitterPurge, many celebrities and influencers have lost millions
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Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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