FGI’s Beauty Culture: Understanding the Power of “Cult”

On May 10th, FGI (Fashion Group International) presented BEAUTY CULTURE: Understanding the Power of “Cult” at the NY Hilton.

The topic of discussion? Brands that matter today and have created a cult following. How they gained momentum? Why are they relevant? What are their ingredients for success?

Panelists included Erin Flaherty, Executive Editor Director of Luxury Beauty, Hearst Magazines; Zahida Subramanian, Partner at MINY (a division of J. Walter Thompson); Marla Beck, Co-Founder & CEO, Bluemercury Inc; Gérard Camme, Persident, Atelier Cologne; Anne Carullo, SVP, Global Product Development Estee Lauder, Tom Ford, GlamGlow; and David Chung, Founder & CEO, Farmacy.

Photo by Eric Michaelson