JENNIFER LAWRENCE IS THE FACE OF JOY BY DIOR

JENNIFER LAWRENCE IS THE FACE OF THE NEW FRAGRANCE JOY BY DIOR IN A FILM DIRECTED BY HER LONGSTANDING COLLABORATOR, FRANCIS LAWRENCE.

THE FRAGRANCE, CREATED BY PERFUMER-CREATOR FRANCOIS DEMACHY, IS THE FIRST WOMEN’S PILLAR FRAGRANCE TO DEBUT FROM THE HOUSE OF DIOR IN NEARLY 20 YEARS.

THE CAMPAIGN ENVELOPES AN EMOTION-FILLED TREASURY OF PURE SENSATIONS IN WHICH SHE LIVES AND BREATHES A JOIE DE VIVRE.

A DIOR ICON BROUGHT TO LIFE IN A FILM BEFITTING OF AN ABSOLUTE AND AUTHENTIC STAR, SHE SHINES, MOVES AND SMILES IN TIMELESS LUXURY.

A FILM WHICH, JUST LIKE THE SCENT IT INCARNATES, UPLIFTS AND REVIVES THE SOUL. EACH SHOT IS AN ODE TO PURE PLEASURE THAT FULFILLS A UNIVERSAL AND MODERN DESIRE.