Codex Beauty Launches Bia Skincare
Codex Beauty is a bioscience-led beauty company that is setting a new standard in organic luxury skincare. Founded in Silicon Valley, Codex is led by a global team of scientists, technologists, botanists, cosmetic chemists, dermatologists, and genuine problem solvers who believe in utilizing science to harness the power of nature in its purest, most potent forms.
At the core of Codex Beauty is founder Barbara Paldus, a dynamic entrepreneur who earned her Ph.D. in electrical engineering from Stanford University. Paldus spent two decades at the forefront of research and innovation at spectroscopy and biotechnology companies—eventually co-founding two Silicon Valley companies of her own. Now Paldus—who has been awarded more than 30 U.S. patents and numerous honors for her achievements in optics and life sciences—is applying her knowledge to the botanical beauty space. “I realized that natural ingredients hold so much more potential, but the extraction techniques, stabilizing methods and delivery systems are not on the same level with what we have in the biotechnology or food industry community here and around the world,” she says.
Inspired by this experience, Paldus traveled to places near and far, and found a handful of under-the-radar beauty brands, all led by experts intensely dedicated to exceptionally pure, sustainable techniques, but largely unknown to the rest the world. “I knew that if we combined their on-the-ground knowledge with the latest technology we could take these beautiful lines to the next level of efficacy together,” Paldus says.
The result is Codex Beauty: A collective of global brands built on science, organic and vegan ingredients, plant-based preservatives, pharmaceutical-grade processes, safety and efficacy trials, innovative and sustainable packaging, and third party certification. All products are submitted to the kind of rigorous testing found in biotechnology and a strict adherence to good manufacturing practices (GMP).
The name Codex draws inspiration from the ancient bound manuscripts that forever changed how knowledge was shared. In the first century AD, the “Codex” replaced the scroll. These early versions of the modern book—many of which detailed the latest medical and scientific advances—became the new universal standard. Codex will do the same for beauty. Information is the new luxury when it comes to skincare. And now is the time to take clean beauty to the next level. “Our core mission is customer transparency and education. “This is just the beginning,” says Paldus.
The first brand to launch under Codex Beauty is Bia Skincare.
Originated in the forests and rocky shores of Ireland, Bia skincare blends ancient Irish herbal knowledge with modern science. Founded by Cork-based medical herbalist Tracey Ryan, Bia is powered with bio-actives sourced from native, hardy Irish plants—wild harvested from local, organic farmers and growers—and developed with sustainable, pharmaceutical-grade manufacturing practices to ensure potent results. A collaboration among foragers, scientists and expert formulators, Bia is extremely effective and exceptionally pure skincare for all.
THE BIA PRODUCT RANGE
The Bia collection is an essential unisex collection designed to cleanse, hydrate and protect the skin, in order to achieve an overall healthy and radiant appearance:
Bia Exfoliating Wash ($45): A multi-purpose cleanser to exfoliate, tone and polish skin
Bia Day Cream ($70): A facial staple to restore and hydrate skin
Bia Skin Superfood: ($50) An intensely reparative treatment cream to nourish and soothe irritated skin
Bia Eye Gel Cream ($65): An instantly cooling treatment to tighten, brighten and revitalize the eyes
Bia Facial Oil ($90): A daily vitamin to help repair, rejuvenate and strengthen skin