LANCÔME Travel Retail Asia Pacific invites global travelers to rest and re-energize with LANCÔME’s iconic Tonique Confort lotion and other Glow Essentials with the unveiling of its latest pop-up concept. Created exclusively for Changi Airport Group and The Shilla Duty Free Singapore, the Stop & Glow Pink Lounge opened at Terminal 1 on July 29 will remain until September 10, 2019, offering a one-of-a-kind, immersive experience.

LANCÔME Travel Retail Asia Pacific Stop & Glow Pink Lounge

The Stop & Glow Pink Lounge is exclusively created as a welcoming and quiet space where travelers can rest, relax, and enjoy a quick beauty fix before the next leg of their journey. The multi-sensory pop-up features various exciting digital and interactive touchpoints, including a Changi-exclusive interactive AR screen, with three sense of place filters for customers to choose from. The entire pop- up is tinged with striking shades of bright and soft pink, casting a cheerful glow over the atrium.

LANCÔME’s iconic Tonique Confort lotion and Glow Essentials – Hydra Zen Gel Cream,
La Vie Est Belle Flowers of Happiness, and L’Absolu Mademoiselle Shine – at the Stop & Glow Pink Lounge

“Consumer centricity is key to all our campaigns and outposts. The Stop & Glow Pink Lounge is conceptualized around the color pink, which is not only trendy and feminine, but also very much in the DNA of our brand, to bring a moment of happiness to travelers. Thanks to our close partnership with The Shilla Duty Free Singapore, we hope to reach out to more travelers during this peak travel season, and to make them stop and glow with LANCÔME as they embark on their exciting international adventures. Another core design idea is to “surprise”, going beyond any traditional outpost to sell by means of innovative retail entertainment to create pioneering experiences in an airport. I am glad to see that more and more innovation-inclined airports such as Changi are giving brands this opportunity to change the traditional airport retail experience,” said Tao Zhang, General Manager of LANCÔME Travel Retail Asia Pacific.

Guests interacting with the various touchpoints of the Stop & Glow Pink Lounge, including the Pink Cooler digital touch screen and Stop & Glow photobooth.

Designed to take visitors through a seamless journey to an instant glow-up, the pop-up showcases several innovative retailtainment features. In addition to the interactive AR game panel, a larger- than- life replica of LANCÔME’s iconic Tonique Confort marks the entrance to the activation, doubling as a state-of-the-art LED screen that draws people in with its eye-catching video animations. The enchanting experience continues inside, where a central vanity counter staffed by LANCÔME’s beauty experts provides customers with a 3-minute beauty glow service. A Stop & Glow photobooth encourages customers to commemorate their time in the Stop & Glow Pink Lounge.

The striking, interactive Pink Cooler fronts one of the outside walls of the pop-up and stands as one of the key highlights. The fun and interactive fridge also flashes names that are keyed in on its screen, providing a perfect photo opportunity with a personal touch, and allowing travelers to take home another memorable souvenir from their Stop & Glow experience.

VIPs and guests enjoying the performances and activities at the Stop & Glow Pink Lounge

The official launch event was held on August 2, when nine KOLs from China and Singapore were invited to indulge themselves at the Stop & Glow Pink Lounge, and to share their personal beauty journeys with LANCÔME. As a special giveaway initiative for their followers, the KOLs each personalized one sPINKtacular vanity kit filled with Glow Essentials, accompanied by one customized paper marbling art greeting card as a way to spread the LANCÔME glow of happiness.

“Changi Airport Group is delighted to be partnering with LANCÔME and The Shilla Duty Free to bring passengers a novel take on a beauty lounge. For travelers from all over the world who pass through Changi Airport, this is a unique opportunity to enjoy a luxurious yet quick beauty glow-up service and entertainment, right here at an airport,” said Teo Chew Hoon, Group Senior Vice President, Airside Concessions at Changi Airport Group.

“At The Shilla Duty Free Singapore, we are always striving to elevate the experience of duty-free shopping. With the strong partnership we have with LANCÔME and Changi Airport Group, we endeavor to provide not only an exceptional range of brands and products, but a unique and holistic retail experience that will linger with our customers long after they leave,” added Jeff Lee, Managing Director of The Shilla Duty Free Singapore.

Pause, relax and kickstart naturally fresh and glowing skin with the best of LANCÔME at the LANCÔME Travel Retail Asia Pacific Stop & Glow Pink Lounge at Changi Airport Terminal 1 Transit Area from July 31 to September 10, 2019.

Christine Schott Ledes
Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *