SKINCEUTICALS KICKS OFF TRAVEL RETAIL IN HAITANG BAY
L’Oréal Travel Retail Asia Pacific celebrated the launch of the highly anticipated US-based professional skincare brand, SkinCeuticals. Together with China Duty Free Group, the grand debut ceremony in the Travel Retail channel took place at a pop-up store in Haitang Bay Duty Free Shopping Center, Sanya. With SkinCeuticals now joining dermocosmetics brands La Roche-Posay and Vichy, it further strengthens L’Oréal Travel Retail Asia Pacific’s powerful brand portfolio to provide beauty for all travelers.
To highlight SkinCeuticals’ mission in providing advanced skincare backed by science, a thoroughly high-tech touch in primarily black and white sets the tone for the pop-up event. Visitors are invited to a comprehensive interpretation of the professional skincare brand through immersive spaces, such as an anti-oxidation lab and an interactive game wall for a close-up experience of the advanced anti- oxidation technology. At the event, SkinCeuticals experts at the Digital Orchard demonstrates the antioxidant “apple test”, and professional skin diagnosis and skincare express facial treatment by SkinCeuticals expert are available for travelers to explore its powerful anti-oxidants products.
“Through our exclusive collaboration with China Duty Free Group, we are thrilled that SkinCeuticals is at last launched in Travel Retail. The dermocosmetics market continues to be buoyant, and SkinCeuticals is the perfect answer to meeting specific travelers’ needs in terms of prevention, protection and correction of skin concerns. The addition of SkinCeuticals to our brand portfolio further ensures we have a powerful range of brands to offer beauty for all travelers,” says Emmanuel Goulin, Managing Director of L’Oréal Travel Retail Asia Pacific.
“Travelers have been longing for the launch of SkinCeuticals, and today, we are able to make this into reality. The successful event today is a perfect demonstration of the deepened strategic partnership with L’Oréal Travel Retail Asia Pacific, and we look forward to the exciting expansion of SkinCeuticals in place under China Duty Free Group,” says Terry Chua, Vice President of Central Merchandising Division at China Duty Free Group.
SkinCeuticals is now launched at Shanghai Pudong Airport Terminal S1, and set to launch at Beijing Capital International Airport by early 2020.