Louis Vuitton Launches On the Beach with Actress Eiza González

Louis Vuitton has unveiled a new unisex fragrance, On the Beach, launched in stores April 1st.

The cologne perfume was created by the House’s Master Perfumer, Jacques Cavallier Belletrud, to capture the emotions of a sunny day at the beach. Featuring notes of yuzu, neroli, and aromatic herbs, On the Beach balances the lightness of a citrus with the depth of florals. At the same time, it connects to the ambiance of the West Coast – a territory that is free, passionate, and wildly creative – containing all the spontaneity of colognes, combined with the sophistication of perfumes. A new surfboard and made-to-order fragrance trunk complete this summertime escape.

Contemporary multi-media artist Alex Israel designed the bottle, packaging, and accessories for On the Beach using his hometown, Los Angeles, as his muse. The resulting aesthetic reflects the city’s contrasts and eclectic architecture, where a blend of Hollywood fantasy, technological vanguardism, and old-world European and Hispanic inflections create an extraordinary panorama.One of Israel’s famous “Untitled (Flat)” gradient paintings, inspired by the oceanfront facades of his home city in dialogue with the sun and sea, blazes across all the pieces.

Actress Eiza González brings the complete experience of On the Beach to life in Los Angeles, transforming into Israel’s artwork alongside the collection.


Following in the tradition of Louis Vuitton’s previous cologne perfumes – Sun Song, Cactus Garden, Afternoon Swim and California Dream – On the Beach is the fifth fragrance in a radiant collection focused on the West Coast.



Christine Schott Ledes
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