Makeup by Mario Launches Soft Pop Plumping Blush Veil
Makeup by Mario has unveiled the brand’s latest creation –the Soft Pop Plumping Blush Veil﹘available at MakeupbyMario.com & Sephora.com.
This weightless cream blush melts onto your skin for sheer coverage. It easily grips skin and blends seamlessly over other products making it versatile and easy to incorporate into your existing makeup routine.
The Soft Pop Plumping Blush VeilSoft Pop Plumping Blush Veil is formulated with active levels of hyaluronic acid, hydrating skin for a transparent dewy veil of color. This formula helps volumize and plump cheeks with moisture whilst pearlescent pigments leave a beautiful luminous finish. The new launch is available in six universal shades flattering for all skin types and tones.
SOFT POP PLUMPING BLUSH VEIL ($30)
AVAILABLE MAY 25TH ATMAKEUPBYMARIO.COM & SEPHORA.COM
MARIO’S APPLICATION TIPS
This product grips the skin & other products beautifully making it super versatile. For the ultimate ‘no makeup makeup’ effect, either:
● Apply the Soft Pop Plumping Blush Veil Over the SoftSculpt Transforming SkinEnhancer® or favorite base for a warm, dewy look
● Apply the Soft Pop Plumping Blush Veil Over your favorite setting powder for a luminous finish
FOUNDER & CEO, MARIO DEDIVANOVIC
The youngest of four, Mario was born and raised in the Bronx by his parents—Albanian immigrants from Montenegro. After graduating high school, Mario and his mother went to Manhattan where he found a retail job at Sephora as a fragrance consultant in the Flatiron District.
Mario discovered a passion for makeup artistry after his first day, when a woman asked for his help selecting a lipstick. Soon after, he was hired by two singers he met at Sephora to create their makeup for a cabaret show. He was only 17 and did not have a formal makeup kit, so he took a Nike shoebox from his closet filled with products from Sephora and did their makeup for $25. In those early days at Sephora, Mario set a goal that would drive the rest of his career—he would become a professional makeup artist with the dream of one day having his own line.
He is now one of the most acclaimed, followed, and influential makeup artists in the world known for creating the most flawless version of an individual’s natural beauty. From education to social media to innovation, Mario is a visionary and pioneer at the leading edge of the beauty industry. Having taught and popularized the best-known makeup techniques of the last decade, Mario has ignited viral trends that have inspired and forever altered the beauty landscape.
Mario launched his namesake beauty brand in 2020, marking his 20th year as a makeup artist. MAKEUP BY MARIO is a curated collection of go-to beauty essentials designed to recreate signature techniques with effortless application and is bridging the gap between beauty lovers and professional makeup artists.
Mario’s purposeful products and high-quality formulas were inspired by his personal favorites throughout his own career. As a respected authority who has built a global following, he has taught and popularized the best-known makeup techniques of the last decade and ignited viral trends that have inspired and forever altered the beauty landscape. He continues to be a visionary, innovating at the leading edge of the beauty industry.
