Unilever puts Spotlight on Fake Followers
During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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Milk Makeup’s Partnership With Salesforce
Since its launch in January 2016, Milk Makeup has seamlessly placed itself in the hands of beauty influencers and grown a cult following among a modern generation of mobile shoppers.
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Beauty Editors Step-Up To Reclaim Influence Mojo
The beauty industry is still reeling as it undergoes its make-over. People, institutions and publications long regarded as “influential” are losing their foothold while social media influencers, step into the
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Why FTC Regulatory Compliance Is Good for Influencers
In April 2017, a shock wave was felt through the influencer marketing industry. The Federal Trade Commission (FTC) issued 90 letters to influencers and marketers stating that “influencers should clearly
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Influencers Are In The Sweet Spot As the Beauty Industry Undergoes A Makeover
Do you know what’s happening right under your nose? Unless you’re totally unplugged on a beautiful Greek island soaking up the sun, you can probably sense the fundamental changes re-shaping
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Online privacy is THE big deal right now
Everybody’s talking about it, especially in corporate boardrooms… and for good reason. The Cambridge Analytica scandal exposed how social networks have been reaping the benefits of using our personal data
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