Is an #InstagramPurge Next?
Smart brands look to social media influencers to boost business and connect with customers —and the beauty industry is no exception. However, the problem of fake followers, and the use
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Have We Reached the High-Water Mark with Fake Followers? #TwitterPurge
This week, Twitter took a big step toward reclaiming legitimacy by cleaning out millions of fake accounts and followers. Affectionately known at #TwitterPurge, many celebrities and influencers have lost millions
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Are Brands Throwing Money Away on Influencer Marketing?
Are Brands Throwing Money Away on Influencer Marketing? It’s 2018, and many brands remain baffled about how to work with influencers. They struggle with which influencers to work with, tools
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IGTV: Instagram Gives Beauty Influencers a Reason to Stick Around
Beauty influencers have a reason to be happy with Instagram. On June 20th, CEO, Kevin Systrom, announced its new IGTV App which allows for video uploads up to 60 minutes
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Unilever puts Spotlight on Fake Followers
During the Cannes Lions festival this week, Unilever’s CMO Keith Weed took a spotlight from the influencer industry. And this light looms large as its from a heavy weight, global
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Milk Makeup’s Partnership With Salesforce
Since its launch in January 2016, Milk Makeup has seamlessly placed itself in the hands of beauty influencers and grown a cult following among a modern generation of mobile shoppers.
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Beauty Editors Step-Up To Reclaim Influence Mojo
The beauty industry is still reeling as it undergoes its make-over. People, institutions and publications long regarded as “influential” are losing their foothold while social media influencers, step into the
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Why FTC Regulatory Compliance Is Good for Influencers
In April 2017, a shock wave was felt through the influencer marketing industry. The Federal Trade Commission (FTC) issued 90 letters to influencers and marketers stating that “influencers should clearly
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Influencers Are In The Sweet Spot As the Beauty Industry Undergoes A Makeover
Do you know what’s happening right under your nose? Unless you’re totally unplugged on a beautiful Greek island soaking up the sun, you can probably sense the fundamental changes re-shaping
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Online privacy is THE big deal right now
Everybody’s talking about it, especially in corporate boardrooms… and for good reason. The Cambridge Analytica scandal exposed how social networks have been reaping the benefits of using our personal data
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