At just 16-years-old, Donnelly opened his first record store and became one of the pioneers in the digital music space. His music store became home to many global household names who were welcomed to use his music equipment to create their own tracks and put them on the floor for his customers. Creating a catalog of music motivated him to create his own music label, Suburban Base Records, that became the most successful Urban and Dance album brand. His passion, focus and ability to know what would be “the next big thing” resulted in over 50 platinum and gold records. His compilations have been among the UKs biggest selling album brands, influencing youth culture and music trends since their first release.

Donnelly has now leveraged his success in the music industry to move into producing and directing film. His prophetic nature of discovering talent and trends, resulted in him casting a little-known actor, Letitia Wright (Black Panther) who in 2018, was named “box office star of the year”. After producing six films — all that went into distribution, it was time for move to a bigger stage and move to LA.

Having has now expanded his business model by launching Pure Media Studios, a full-service film and music production studio. “My goal has always been to discover amazing talent both in front of and behind the camera. My content is spearheaded by being on the pulse of what’s happening and being able to forecast trends.” With this film, Donnelly has used his knowledge and unique experience to bring to light aspects of this important subject never been revealed before. By pairing great young talent with the most reputable and successful partners who share his passion and vision, this film is sure to make Danny Donnelly one of the more prominent names in the entertainment world today.

For more information, contact Marvin Epstein at marvin@puremediastudio.com

The post Music/Film Producer Danny Donnelly’s Next Documentary to Explore Impact of Social Media on our Mental Health appeared first on The Beauty Influencers.

Jen was one of the first fitness influencers, starting her journey back in 2012. Her passion to motivate others through her social media platforms has garnered her approximately 30 million followers: 12 million on Instagram, 9M on Facebook, 1M on Twitter, 108K on YouTube and 5K on Pinterest. Clearly, she’s attracting some attention.

“Since I started on my journey, I have always said i wanted to help other people achieve their goals in life and stay motivated. If you care about people and take what you do seriously, you can help people achieve incredible things. Whether it is through my workout app FitPlan, making great healthy smoothies with my Blendjet or starting your day with my new protein bar, Jensta, everything I do is revolving around helping others,” she told Metropolitan.

Fragrance Influencer and fitness enthusiast Jeremy Fragrance tried one of her Jensta Bars, and this is what he thought…

The post Fitness Influencer JENNIFER SELTER Nominated for Influencer Award in Monaco appeared first on The Beauty Influencers.

Actor Henry Golding, the dashing star of Crazy Rich Asians, presented the Award to Mr. Ford who was inducted into The Fragrance Foundation Hall of Fame. Accepting the award — his seventeenth Fragrance Foundation Award, Ford spoke eloquently about his life-long love of fragrance.  “Since I was a child, I was obsessed with the smell of things,” he confided in a video tribute to his work. Before the end of the night, he would go on to win his eighteenth Fragrance Foundation Award, for Tom Ford Lost Cherry, which was named Women’s Luxury Fragrance of the Year.

Dominique Ropion, Master Perfumer at International Flavors & Fragrances Inc (IFF), was celebrated as the 2019 recipient of the Lifetime Achievement, Perfumer Award. The award was presented by Nicolas Mirzayantz, Group President of Fragrances at IFF. When Ropion — who has created such classic scents as Mugler’s Alien and Frederic Malle Portrait of A Lady. took the stage, the audience burst into thunderous applause and standing ovation for the great “master of flowers.”  Also, as a historic first for The Fragrance Foundation Awards, the evening featured an exclusive ambient fragrance created by Ropion, called Fleurs d’un Soir, which translates to Flowers of the Evening, and included notes of orris root, rose, and jasmine.

NEST Fragrances Founder & CEO, Laura Slatkin, was recognized as this year’s “Game Changer.” Her husband Harry Slatkin, presented the award with a heartfelt speech about her hard work and immense impact on home fragrance and on autism – a cause near and dear to their family. After a brief film celebrating Laura’s achievements, with testimonials from luminaries such as Leonard Lauder and Tommy Hilfiger, The Fragrance Foundation announced its new Give Back initiative will support NEXT for Autism

The star-studded event organized by Fragrance Foundation President Linda G. Levy was attended by such talent as Grammy Nominee Bebe Rexha; actress Michelle Pfeiffer – who recently launched her own line of fine fragrances with IFF called Henry Rose; designer Jason Wu, accompanied by Victoria’s Secret model Martha Hunt; DJ, author and founder of HBFIT Hannah Bronfman, CoverGirl and dietitian Maye Musk; Harper’s Bazaar’s Glenda Bailey, Cosmopolitan’s Jessica Pels, Carine Roitfeld – who also just launched her own line of fragrances called 7 Lovers, and Martha Stewart.

Between awards, Jerry Vittoria, Fragrance Foundation Chairman of the Board and President of Fine Fragrance Worldwide at Firmenich delivered a rousing speech about the future of fragrance and the challenges facing the industry, calling crucial attention to issues in the American market, where “many American consumers are intimidated by fragrances [and] some have been led to believe fragrances are dangerous.” He counseled that “we must find a way forward with smart transparency,” and reminded the assembled audience of industry leaders that “our united voices on this topic will be as important as any award given tonight.”

2019 Winners

2019 FRAGRANCE OF THE YEAR – WOMEN’S LUXURY Tom Ford Lost Cherry, Tom Ford Beauty – Givaudan, Louise Turner

HALL OF FAME– Tom Ford

GAME CHANGER– Laura Slatkin

LIFETIME ACHIEVEMENT, PERFUMER– Dominique Ropion

FRAGRANCE OF THE YEAR – WOMEN’S LUXURY
Tom Ford Lost Cherry
Tom Ford Beauty
Givaudan
Louise Turner

FRAGRANCE OF THE YEAR – MEN’S LUXURY
CHANEL BLEU DE CHANEL PARFUM
CHANEL
Olivier Polge

Terry Darland accepting 2019 FRAGRANCE OF THE YEAR – MEN’S PRESTIGE Award for Dior Sauvage, Eau de Parfum, LVMH

FRAGRANCE OF THE YEAR – WOMEN’S PRESTIGE
Jo Malone London Honeysuckle & Davana Cologne
Jo Malone London
IFF
Anne Flipo

FRAGRANCE OF THE YEAR – MEN’S PRESTIGE
Dior Sauvage Eau de Parfum
LVMH
Parfums Christian Dior
François Demachy

Luxe Brand’s Noreen Dodge and colleague

FRAGRANCE OF THE YEAR – WOMEN’S POPULAR
Ariana Grande Cloud
LUXE Brands
Firmenich
Clement Gavarry

PACKAGING OF THE YEAR – WOMEN’S
CHANEL N°5 LIMITED EDITION EAU DE PARFUM
CHANEL

PACKAGING OF THE YEAR – MEN’S
John Varvatos JVxNJ
Revlon
John Varvatos & Paul McLaughlin

MEDIA CAMPAIGN OF THE YEAR – WOMEN’S
YSL Black Opium Eau de Parfum
YSL Fragrances

MEDIA CAMPAIGN OF THE YEAR – MEN’S
CHANEL BLEU DE CHANEL PARFUM
CHANEL

Edgar Huber, President, Coty Luxury with Andra Mielnicki, VP, Global Influencer Marketing, Coty Luxury

SOCIAL MEDIA CAMPAIGN OF THE YEAR
Marc Jacobs Daisy Love
COTY

FRAGRANCE HALL OF FAME
Donna Karan Cashmere Mist
The Estée Lauder Companies
IFF
Nicolas Calderon

HOME COLLECTION OF THE YEAR
diptyque 34 Collection
diptyque Paris
Givaudan
Olivier Pescheux

SYMRISE Sr VP Global Fine Fragrances Ricardo Omori with 2019 Fragrance Foundation PERFUME EXTRAORDINAIRE Award recipient Master Perfumer Emilie Coppermann

2019 PERFUME EXTRAORDINAIRE
Symrise
Emilie Bevierre-Coppermann
A Lab On Fire
Hallucinogenic Pearl

CONSUMER CHOICE WOMEN’S PRESTIGE
Marc Jacobs Daisy Love
COTY
Firmenich
Alberto Morillas

CONSUMER CHOICE WOMEN’S POPULAR
Victoria’s Secret Tease Rebel

Victoria’s Secret
Givaudan
Stephen Nilsen

CONSUMER CHOICE MEN’S
Paco Rabanne 1 Million Lucky
Puig
Givaudan
Nathalie Cetto

Firmenich’s Theo Spilka and Master Perfumer Alberto Morillas with Fragrance Foundation 2019 CONSUMER CHOICE, FRAGRANCE INFLUENCER OF THE YEAR, @JeremyFragrance

CONSUMER CHOICE FRAGRANCE INFLUENCER OF THE YEAR

@JEREMYFRAGRANCE

The post 2019 Fragrance Foundation Awards appeared first on The Beauty Influencers.

Jeremy Fragrance is the #1 Fragrance Influencer in the World.

With more than 700,000 subscribers on YouTube and 100,000 followers on Instagram, and others on Facebook, he not only has a loyal and dedicated following of fragrance enthusiasts but a growing career in fragrance as well.

He raised approximately $800,000 in just 30 days with a record-breaking Kick Starter campaign last year and launched  his own brand, Fragrance One available at www.fragrance.one

His first fragrance, Office for Men, by Master Perfumer Alberto Morillas of Firmenich shipped in May.

For the second year in a row, Jeremy has captured the hearts of the fragrance world to win the prestigious Fragrance Foundation Consumer Choice Award for Fragrance Influencer of the Year 2019 — This award honors a creative fragrance influencer with significant reach through social media. It is judged on concept and execution, fragrance storytelling, resonance of message and reach throughout their body of work in 2018, according to the Fragrance Foundation.

The Beauty Influencers caught-up with Jeremy who still lives primarily in Germany, but is spending more and more time in New York and LA due to his popularity among brands lined-up to parter with him.

Here’s what he had to say…

I’m a Fragrance Brand Owner as well as Fragrance Critique.

My journey started in 2014 and after two years of simple passion for fragrances, I decided to make this my full time job. Ever since then, I started a monk-like discipline, smelling 55 fragrance oils every morning, punishing myself with push ups when guessing the oils wrong, attending every fragrance relevant event in my reach, working with big brands, working on my own fragrance, basically dedicating my whole life to the topic of fragrances since I feel I can leave something special with this nice interesting fragrance journey. Its an adventure, dear readers!

I was born in Germany and always went the artistic way, as well as the entrepreneurial way. meaning I started at school theater, joined the youth dancers theater, went to the state theater, joined a boy band, became a fragrance reviewer on YouTube. I always liked the idea -like most people, I think, to constantly improve myself. And fragrances have always been a part of simply easily improving yourself and finding your signature style.

After four years of being an online Fragrance Influencer and especially winning my first award from the highly respected Fragrance Foundation, it was time to go the next level with my own fragrance brand. My dream perfumer pick for this project, the legendary Alberto Morillas  We scored over 6,500 bottles sold of fragrance within 30 days –sold blindly without giving away samples, that was very new in the fragrance industry.

The campaign had a record breaking $880,000 score of preorders in sales. I’m very happy and engaged since its finally my own product and its a great feeling if people buy and like what you produce, dear readers.

I have an online Campaign with GQ Germany about “The Modern Man“ and I have been mentioned in numerous magazines around the world from FOKUS magazine in Germany to The Daily Nation in Nairobi. I mostly care about online since its easily linkable to my social media platforms. Just one click on the link and you are on my video. Magazines are still important however –one hundred percent! Its just cool to have a great magazine in your hand.

Next, I will be launching a Limited Edition Candle for the Cozy Winter time and many fragrances are in the pipeline if we approve them. At this stage, people expect nothing but the best of the best of the best. So a respectable follow-up after the big success of Office for Men will come.

I have either spoken to or worked with most of the big beauty companies. Its great that they respect the importance of a fragrance influence on social media. Its not only the traditional TV Commercial anymore. Nowadays people read and listen to what others experience with a perfume on line. This means the “Influencers“ have a very important role in this big business of fragrances, dear, fantastic readers.

You can follow @JeremyFragrance on

www.youtube.com/jeremyfragrance

www.facebook.com/jeremyfragrance

For more information on Jeremy, visit www.jeremyfragrance.com

The post Jeremy Fragrance 2019 Fragrance Foundation Consumer Choice Fragrance Influencer of the Year appeared first on The Beauty Influencers.

Victoria’s Secret Model Martha Hunt received the 2019 “Face of the Year” Award and Beauty Influencer Mona Kattan was named “Instagrammer of the Year.”

Padma Lakshmi, Linda G. Levy, Mona Kattan, NEST’s Laura Slatkin, and IFF’s Fredric Pignault

 The Fragrance Foundation also announced that NEST Fragrances Founder Laura Slatkin will receive this year’s “Game Changer” Award for her creativity and business innovation at its awards ceremony on June 5th. 

Previously, it was announced that Tom Ford, the award-winning American fashion designer, film director, screenwriter, and film producer, will be The 2019 Fragrance Foundation’s Hall of Fame Honoree. And, that IFF Master Perfumer Dominique Ropion will receive the 2019 Lifetime Achievement, Perfumer Award. Both Ford and Ropion will attend the Awards.

Greg Unis, Martha Hunt, Mark Knitowski

The winners for Fragrance of the Year and all other categories will be celebrated at The Fragrance Foundation Awards, hosted by award-winning actress, Jane Krakowski, at the David H. Koch Theater at Lincoln Center in New York City.

 Consumer Choice voting is now open for this award category at vote.fragrance.org

BELOW IS THE LIST OF OTHER WINNERS ANNOUNCED AT THE APRIL 5TH LUNCHEON:

EDITORIAL EXCELLENCE, PRINT 

The Oprah Magazine, What the Nose Knows April 2018, written by Alix Strauss

EDITORIAL EXCELLENCE, ONLINE 

Allure, The Beauty of Living Forever Through Fragrance, written by Tynan Sinks

BREAKOUT STAR AWARD

Dior’s Terry Darland and LVMH’s Nick Munafo

Dior Sauvage Eau de Toilette

INDIE FRAGRANCE OF THE YEAR

BYREDO Eleventh Hour

HOME HOLIDAY / SEASONAL FRAGRANCE PRODUCT OF THE YEAR

diptyque Legend of the North

 BATH & BODY LINE OF THE YEAR

BYREDO Black Saffron Body Range

FRAGRANCE OF THE YEAR, MEN’S POPULAR

Hollister Togetherness

BELOW IS THE COMPLETE LIST OF 2019 FINALISTS ANNOUNCED AT THE APRIL 5TH LUNCHEON:

FRAGRANCE OF THE YEAR, WOMEN’S LUXURY

Honoree Laura Slatkin and Givaudan’s Felix Mayr-Harting

AERIN Beauty Hibiscus Palm Eau de Parfum

BYREDO Elevator Music

Les Parfums Louis Vuitton: Attrape-Rêves

Tom Ford Lost Cherry

Viktor&Rolf Flowerbomb Nectar

FRAGRANCE OF THE YEAR, WOMEN’S PRESTIGE

CHANEL COCO MADEMOISELLE INTENSE

Jo Malone London Honeysuckle & Davana Cologne

JOY by Dior

Marc Jacobs Daisy Love

Versace Dylan Blue Pour Femme

Symrise’s Julianne Pruett and Veronique Ferval with Hampton Beauty’s Andy Clarke

FRAGRANCE OF THE YEAR, WOMEN’S POPULAR

ARIANA GRANDE CLOUD

Britney Spears Prerogative

KKW Body

Victoria’s Secret Tease Rebel

Wild Spirit Fragrances Driftwood Eau de Parfum

FRAGRANCE OF THE YEAR, MEN’S LUXURY

Armani/Prive Bleu Lazuli Eau de Parfum

Bottega Veneta Parco Palladiano XV Salvia Blu

Chanel Bleu de Chanel Parfum

by Kilian Dark Lord

Tom Ford Fougère d’Argent

Robertet’s Piero Savio and Luxe Brands’ Noreen Dodge

FRAGRANCE OF THE YEAR, MEN’S PRESTIGE

Azzaro Wanted by Night

BOSS The Scent Private Accord for Him

Dior Sauvage Eau de Parfum

Giorgio Armani Acqua Di Gio Absolu Eau De Parfum

John Varvatos JVxNJ

PACKAGING OF THE YEAR, WOMEN’S

Chanel No°5 Limited Edition Eau de Parfum

by Kilian Princess

KKW Body

Les Parfums Louis Vuitton: Attrape-Rêves

Maison Margiela Mutiny

Takasago’s Cutler Whitman and Joe Lattarulo with Marcy Fisher

PACKAGING OF THE YEAR, MEN’S

Coach Platinum

John Varvatos JVxNJ

Original Penguin Signature Blend

Perry Ellis Pure Blue

Tommy Bahama Maritime Deep Blue

HOME COLLECTION OF THE YEAR

Maison Christian Dior

diptyque 34 Collection

NEST Linen Home Fragrance Collection

Salvatore Ferragamo Tuscan Creations

VOLUSPA Roses Collection

PERFUME EXTRAORDINAIRE 

Firmenich

IFF

MANE

Robertet

Symrise

FRAGRANCE HALL OF FAME

Bvlgari Eau Parfumée au thé vert

diptyque Philosykos

Donna Karan Cashmere Mist

Editions de Parfums Frédéric Malle Musc Ravageur by Maurice Roucel

Ralph Lauren Romance

MEDIA CAMPAIGN OF THE YEAR, WOMEN’S 

CHANEL COCO MADEMOISELLE INTENSE

Chloé Nomade

Joy by Dior

Juicy Couture OUI

YSL Black Opium Eau de Parfum

MEDIA CAMPAIGN OF THE YEAR, MEN’S

BOSS The Scent Private Accord for Him

CHANEL BLUE DE CHANEL PARFUM

Original Penguin Signature Blend

Perry Ellis Pure Blue

Ralph Lauren Polo Red

SOCIAL MEDIA CAMPAIGN OF THE YEAR

Britney Spears Prerogative

Curve For Men

Marc Jacobs Daisy Love

Maison Margiela Mutiny

by Kilian Princess

CONSUMER CHOICE, WOMEN’S PRESTIGE

Coach Floral

Marc Jacobs Daisy Love

Versace Dylan Blue Pour Femme

CONSUMER CHOICE, WOMEN’S POPULAR

Ariana Grande Cloud

Christian Siriano Silhouette in Bloom

Victoria’s Secret Tease Rebel

CONSUMER CHOICE, MEN’S

Coach Platinum

Kenneth Cole for Him

Paco Rabanne 1 Million Lucky

CONSUMER CHOICE, INFLUENCER

Jeremy Fragrance with Firmenich Perfumer Alberto Morillas

@christina.kassi

@fatmascara

@jeremyfragrance

@monakattan

@tiffbenson

The Fragrance Foundation 2019 Finalists’ Luncheon was presented by:

Clarins Fragrance Group, COTY, The Estée Lauder Companies, Firmenich, Givaudan, Hearst Young Women’s Group, IFF, MANE, NEST Fragrances, Robertet, Takasago and Victoria’s Secret.

Photo credit: Griffin Lipson/BFA.com

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NEW YORK, NY – FEBRUARY 6: Jeffrey Katz, Renée Willett, Christine Ledes, Walter Harvin, Ann Caruso, George Ledes, Daphne Oz  and Christopher Crellin (Photo by Patrick McMullan/PMC)

Hosted by Christopher Crellin, Founder and CEO, American Influencer Association & Awards; Christine Ledes, Founder and President, American Influencer Association; Melissa Shea, Founder and CEO, Fashion Mingle; and George Ledes, Founder and Publisher, This Week with George Ledes and TheBeautyInfluencers.com; the well attended event was sponsored by Symrise – the leading edge global fragrance company.

Lifestyle/Wellness influencer Daphne Oz, Influence Marketer Jeffrey Katz and CreatorIQ’s Jonathan Kroopf  (Photo by Patrick McMullan/PMC)

A panel discussion on Luxury, Lifestyle & Loyalty featuring Emmy Award-winning lifestyle and wellness influencer Daphne Oz, cohost of The Dish on Oz —a weekly series on The Dr. Oz Show; along with other beauty, fashion and lifestyle influencers and experts including Harper’s Bazaar’s  Ann Caruso; The Uncommon Magazine’s Walter Harvin; Influence Marketer Jeff Katz; and CreatorIQ’s Jon Kroopf, was moderated by actress and influencer Renée Willett.

@JeremyFragrance

The fragrance influencer known as @JeremyFragrance – who recently broke a Kickstarter campaign record raising more than $850,000 in just 30 days to launch his first fragrance, Fragrance One – Office for Men, was in Germany celebrating his birthday, but sent a congratulatory video.  Jeremy will also appear in an educational video produced by Yellowbrick for the American Influencer Association later this year.

Peter Price with Coty’s Simona Cattaneo, Andra Mielnicki and Edgar Huber (Photo by Patrick McMullan/PMC)

Guests included: Coty’s Edgar Huber, Andra Mielnicki and Simona Cattaneo; Estee Lauder’s Daniel Rachmanis and Damon Burrell; Symrise’s Achim Daub; Peter Price; FIT’s Virginia Bonofigliio; Gloss Genius’s Danielle Cohen-Shohet; Creator IQ’S Nate Harris; Yellowbrick’s Rob Kingyens; Fragrance Foundation’s Linda Levy; Erica LaSala, The Sexiest Beauty’s Heather Fink; Laubahn Perfume’s Stacey Bresnahan; Sky Advertising’s Phil Kaminowitz; Kamil Schuetz; Brandsway Creative’s Kelly Brady; Film Director Foad Farid; Buchwald’s Scott Kaufman; Fashion Illustrator Danielle Final; Whitney & Meredith Schott; Eldonie Mason; Connie Chi; R. Couri Hay; Vinnie Potestivo; Batsheva Weinstein; David Melnik; Stylez; Liana Zavo and others. 

Symrise’s Jessica Leszczynski, Jessica Luc, Taryn Gallagher and Samantha Akhondi-Arsi (Photo by Patrick McMullan/PMC)

Product for gift bags were donated by Bond No 9, Elysée, Maybelline, Mugler, Hanami, One Ocean, Peter Thomas Roth, The Sexiest Beauty, Spritzing to Success by Annette Green, and Symrise.

Sketch Artist Danielle Final and Bennett Sobel charmed guests with Fashion Week sketches they could take home.

Bennett Sobel, Danielle Final and David Melnik (Photo by Patrick McMullan/PMC)

The American Influencer Association will connect its members with established brands and industry leaders for the purpose of providing educational seminars, professional certification, exclusive networking events, and career advancement opportunities.

FIT’s Virginia Bonofiglio and George Ledes (Photo by Patrick McMullan/PMC)

The organization also plans to vet its members for fake followers, fake engagement and other criteria, helping to bring some standards to this ”wild West” of an industry — currently estimated at $2 billion and expected to grow to $10 billion by 2020.

“We plan to be like the ‘Good Housekeeping Seal of Approval’ for influencers,” stated Christine Ledes, President of the American Influencer Association. “Its an enormous undertaking, but one we hope will not only be of great service to the emerging community of social media influencers, but to the brands who support them, and ultimately, the consumers who trust in them as well,” she continued.

Introductory membership to the Association is now available at

www.AmericanInfluencerAssociation.org and includes:

           Invitations to member-only networking events with brands and industry leaders

          Access to online influencer certification courses by accredited universities

          Subscriptions to AIA News and The Beauty Influencers – the official newsletters of the                                  American Influencer Association & Awards with a combined circulation of more than 125,000       

          Alerts to AIA Radio podcasts featuring interviews with top influencers and brand representatives

          And, the opportunity to be nominated for the American Influencer Awards which honors the                    greatest contributors on social media each year.

For more information, please visit: www.AmericanInfluencerAssociation.org

And follow us on social media @aiaawards

Folllow our Panelists and Sponsors:

Daphne Oz @daphneoz , Ann Caruso @ann_caruso, Walter Harvin @soberyungwalter, Renée Willett @reneewillett, Fashion Mingle @fashionmingle, Symrise @symriseAG, CreatorIQ @CreatorIQ

For additional information, please contact: Christine@AmericanInfluencerAssociation.org

The post American Influencer Association Hosts Launch Event in NYC sponsored by Symrise appeared first on The Beauty Influencers.

https://www.kickstarter.com/projects/jeremyfragrance/fragrance-one-office-for-men

Launched on Dec 21st, 2018, after just 8 hours, he scored $500,000! 

Since that time, Jeremy has raised a total of $885,070 from 5,995 backers in just 30 days!

For comparison, another fragrance launched on Kickstarter was Commodity, which now sells at Sephora.

https://www.kickstarter.com/projects/509730979/commodity-changing-the-fragrance-industry-forever

They raised only $56,602 in 30 days.

Created with Master Perfumer Alberto Morillas, Jeremy Fragrance’s Fragrance One – Office for Men is due to ship in April 2019.

The post Jeremy Fragrance Breaks Kickstarter Record for Fragrance appeared first on The Beauty Influencers.

.  Jeremy, in partnership with Tous Fragrances, greeted fans from his “Fragrance Army” in celebration of the launch of Tous’ newest Women’s Fragrance Oh! The Origin. 

To create this fragrance, I was inspired by a love story between a man and a woman. The masculine fragrance, 1920 The Origin, embodying the spirit of TOUS; was designed for a young, sophisticated, elegant and attractive man. I imagined the woman seduced by the sheer magnetism of the masculine fragrance. I chose to combine roses, which embody romance, with orris, a more elegant key component of the fragrance, which is an iconic duo of classic perfumery. With an irresistible appeal, the floral notes emerge through a fresh and bright fruit cocktail: tangerines, lemons and blackcurrants. The seduction then reaches its more sensual notes with the warm allure of waves of vanilla, musk, tonka beans and ambrox. The men’s and women’s fragrances compliment each other sharing a positive characteristic which is represented by a touch of pink pepper in both fragrances,” stated perfumer Daphné Bugey of Firmenich.

Jeremy Fragrance’s partnership with The Fragrance Group spans many brands, fragrance houses and retailers. This synergy between a retailer, a leading influencer, a brand and a consumer in one space is a key focus of CEO Alex Shalbaf and Sr. VP Alan Beck’s strategy to make their brands top of mind to today’s consumer.  “Dillard’s excitement and significant contribution to the success of this event is in the true spirit of partnership and is above and beyond what could be expected,” stated Beck.

“Dillard’s was excited to partner with The Fragrance Group to launch the new Tous fragrance, Oh! The Origin, at our Pembroke location.  In partnership with leading influencer, Jeremy Fragrance, our guests were treated to an interactive, exciting event that pulled from both social media and store clienteling.  This intersection of entertainment and great product was a winning formula for both Dillard’s and the Tous brand,” stated Andrea Toney, DMM Fragrance at Dillard’s.

Jeremy Fragrance is the leading Fragrance Influencer with 487,000 subscribers on his main YouTube channel (and another 108,000 on his German channel), and 72,000 followers on Instagram.

“As most influencers, I just started out of passion and when the numbers and views came, I stuck to it,” Jeremy says of his success. “You have to understand that being an Influencer is a full time job and even after your 273rd video you still better be sure that you are passionate about the topic you choose. That’s where I made the decision two years ago, I have now been doing Youtube for four years. I said that I would do this full time and focus all my life energy on this fragrance project, I want to be known worldwide as “The Fragrance Guy“ –the man that started reviewing fragrances on YouTube and now has his own world of brands, all in the world of fragrances.”

“As an Influencer you can expand your brand just like any other celebrity and even more. The internet gives you many possibilities. Justin Bieber was the first mega influencer, he started on YouTube.” he says. “My next two projects are a Portable Fragrance Atomizer and my own fragrance, in collaboration with Alberto Morillas of Firmenich.”

Born in Oldenburg, a small town not far away from Hamburg in North Germany, Jeremy tells us life was very healthy there, great air and lots of people cycling there, so he rode his bike daily from the age of 7 to 18-years-old. But he always knew he would have to leave Oldenberg to find new paths in life and expand his world view.

He discovered the power of Youtube when he made a channel about dancing, and it was a big success. Unfortunately, that channel got deleted. He then discovered his passion for fragrance and decided to try again. Clearly, that was a good decision! 

He now has a monthly column in Inside Beauty — Germany’s most important retail magazine for fragrances and has been featured in other publications including Germany’s  General Anzeiger and Fokus. He believes magazines are still relevant –especially for influencers, wanting to get their message across to various segments of the market. “It’s all about trust and authenticity,” he says. “I care a lot about online, of course, but my dream is to have a nice house with my own library where I can read non-stop about fragrance.”

“Most of the big brands know, but I will always have this Robin Hood feeling that I’m a part of the end consumer while understanding how the industry works, but my core heart feeling will always be thinking from the consumer perspective. It’s like I’m speaking friend-to-friend and not B-to-B.”

“Jeremy’s passion for fragrance -and life, is what attracts his subscribers. It’s authentic and it shows. He is never going to say he likes a fragrance if he doesn’t, just to get paid,” says a fan.

Oh, The Origin by Tous is available at Dillard’s and at Dillards.com

Follow Jeremy Fragrance, here:

www.youtube.com/jeremyfragrance

www.facebook.com/jeremyfragrance

www.jeremyfragrance.com

The post Jeremy Fragrance hosts in-store event for TOUS at Dillard’s appeared first on The Beauty Influencers.

GL: What would be your headline be for TFWA?

LR : Asia is the new niche fragrance market 

GL: What was your most popular item ?

LR:  Our men’s fragrance Lafayette is the most loved by all markets 

GL: What was the overall mood of your international partners?

LR: The mood was very positive because the niche trend continues double digit growth! 

GL: Oh, and @JeremyFragrance was there, too! Pictured here with Juan Mercado, VP- Global Retail for Bond No9.

More on @JeremyFragrance soon…GL

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