PERFUMED PLUME AWARDS FOR FRAGRANCE JOURNALISM(tm) ANNOUNCES THE 2021 WINNERS  The Perfumed Plume Awards For Fragrance Journalism takes great pleasure announcing the 2021 winners. The virtual ceremony took place on Thursday, June 3rd, hosted by Co-Founders Mary Ellen Lapsansky and Lyn Leigh together with Miranda Gordon, VP, Marketing – Fine Fragrances, MANE and Consulting Committee members.  “We thank everyone for joining in the virtual celebration and congratulate each and every writer who submitted a story, became a finalist and eventually, the category winner,” stated Leigh. The online ceremony included a fun look back at 5 years of awards parties, interviews and the excitement of opening the envelopes to reveal the winners. Winners joined in to express their joy at this recognition of their talents from all over the world including Australia, London, Paris, Berlin and NYC.. The event showcased the talent with accolades and recognition as they continue to elevate the art of fragrance through their creative, imaginative, well-researched storytelling. The beauty and knowledge in their words and visuals is a special gift. Each received a sparkling Perfumed Bottle Clock as a reminder to look ahead to next year for an in-person celebration. THE WINNERS: Perfume Stories in Mainstream Media – Digital Joint Winners   1980s-1990s Men’s Fragrances: Smells Like My Teen Spirit Clayton Ilolahia for ÇaFleureBon    Why Now Is the Perfect Time to Craft a Custom Perfume… Smell ya later, 2020 April Long for townandcountrymag.com Perfume Stories in Mainstream Media – Print   Modern Florals (Heavy Petalling) Suzy Nightingale for The Scented Letter Short ‘n Sweet Perfume Stories – Print or Digital The Thin Veil Between Art and Commerce: Andy Warhol and Perfume Marianne Butler for ÇaFleureBon INSTApost – Perfume Stories on Instagram  Fantosmia Danu Seith-Fyr for ode_r_ Visualization of Perfume Stories – Print & Digital Smoke on the Water – 2020 Autumn Essentials  Armin Zogbaum, Anna Nizio, Olivier Yoshitomi for Scentury Fragrance Book of the Year      Nose Dive: A Field Guide to the World’s Smells by Harold McGee    With a special mention for inspiring a new children’s category:            Zaza’s Scent-sational Super Power – Alexis Wintrob and illustrator Shera Serrulha

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“This award is presented at the discretion of the Perfumed Plume Consulting Committee. It was a unanimous decision that “Spritzing to Success” is the one book written in 2018 that deserved this special award not only because it was written by a truly passionate fragrance industry icon, but also because it shares so many wonderful moments in the industry’s glorious history,” state both Lyn Leigh & Mary Ellen Lapsansky, Co-Founders, Perfumed Plume, LLC.

There’s no doubting Ms. Green’s illustrious career in the fragrance industry. She changed, shaped and developed not only the face of the business from the inside, but how the consumer perceived, bought and came to love perfume in all its forms.

“Annette is an icon in the world of scent. Gaining the trust of all the giant and colorful (to say the least!) personalities and characters that inhabited the industry is a testament to her strength of character, purpose of mission and above all love of the fragrance world,” states Fine.

“Spritzing to Success” reads like a who’s who, an encyclopedia, memoir and anthology all rolled into one narrative, not to mention Ms. Green’s witty, ‘tell it like it is’ style. Frank and outspoken at times, Ms. Green lifts the lid, doesn’t mince words and showers love and a deep sense of caring on all aspects of the fragrance world.

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Guests included: Apex Creative’s Mani Zarrin; Elizabeth Arden’s Ron Rolleston; Givaudan’s Kate Greene, LVMH’s Nicholas Munafo; MANE’S Miranda Gordon; Robertet’s Pierre Wulff; Symrise’s Ricardo Omori and Sophie Bensamou; and Takasago’s Cutler Whitman.

To celebrate the artistry of fragrance and the perfumers who are the artists of the global fragrance industry, the Foundation commissioned photographer Michael Avedon – grandson of famed Richard Avedon, to capture the individual style and essence of the perfumers. The portraits will be presented as gifts to the perfumers and will also be on exhibit at the Foundation’s headquarters.

PERFUMERS included:

Firmenich: Gabriela Chelariu, Sabine De Tscharner, Clement Gavarry, Frank Voelkl
Givaudan: Olivier Gillotin, Adriana Medina, Caroline Sabas
IFF – Celine Barel, Jean-Marc Chaillan, Laurent Le Guernec
MANE – Patricia Choux
Robertet – Marie Huguenot, Donna Ramanauskas
Symrise – Nathalie Benareau
Takasago – Catherine Selig

“Michael Avedon is an insightful and cerebral photographer. His impressive portfolio speaks for
itself,” said Linda G. Levy, President of The Fragrance Foundation. “We admire his extraordinary
ability to relate to his subjects behind the camera and be able to capture their individual
personalities. He is the natural choice to shine the spotlight on this acclaimed group of
perfumers.”

“It was an absolute pleasure working with the Fragrance Foundation,” said Michael Avedon.”Linda Levy and her team put forth such a wonderful enthusiasm unto the world of Fragrance
and it was such delight to experience how passionate the perfumers were    about their craft!”

The portrait campaign embodies the Foundation’s laser focus mission to engage the consumers with
exclusive content and to showcase the artistry of fragrance. To coincide with the portrait debut, on March
1st, the Foundation will launch a new 21-day robust social media campaign countdown to Fragrance Day.
Exclusive content will include Fragrance Day artwork, perfumer portraits, perfumer video interviews and
Foundation members’ Spring 2019 introductions.

Throughout March, the Foundation’s members will rally behind Fragrance Day and host events to drive
traffic in-stores and offer exclusive promotions online to attract consumers nationwide.

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Writing about fragrance is no easy task. True to their mission of encouraging and supporting creative fragrance writing, the Perfumed Plume’s unique and special event last night at The Society of Illustrators called on an expert panel of fragrance journalists to talk about what inspires them to create the award-winning scent stories they write. With wit, humor and exceptional skill, they each displayed their highly developed talent for writing about such an ephemeral subject to an enthusiastic audience. Panelists and audience participated in a fascinating blind-smelling and word association writing session that resulted in some evocative and provocative, spontaneous scent stories which were read aloud.

“What a fun and informative evening” said Miranda Gordon, Vice President, Fine Fragrance Marketing & Evaluation, at MANE, a sponsor of the event.  “I hope the Perfumed Plume does more hands-on events like this. The panelists were just exceptional and showed us all that writing about fragrance is a very special skill.”

Panelists included: Andrea Bifulco, Rachel Syme, Michelyn Camen, Catherine Haley Epstein, Max Forti, Jessica Murphy, and Stephen Tracy.

Andrea Bifulco is the founder of Nose University, an educational company that teaches children and adults about the joy and importance of their sense of smell. Nose University offers exciting olfactive programs that explore the connections between smell and science, emotion, memory, writing and language. Before starting Nose University, Andrea worked in corporate fragrance development at the Estée Lauder Companies, scented print development at Orlandi, Inc., and fragrance R&D in the Estée Lauder Laboratories. She lives on Long Island, New York with her family and two young children – who are already olfactive experts!

Michelyn Camen is the founder, publisher and editor-in-chief of ÇaFleureBon.com, a 3-time recipient of The Perfumed Plume Award for Fragrance Journalism and a winner of The Fragrance Foundation Award for Editorial Excellence. As an advocate of diversity and collaborative intelligence, in 2010 she launched the global fragrance site ÇaFleureBon (a translation from the French phrase that has a dual meaning; “this smells good” and “this good idea”). With Ms. Camen’s background in fine arts and literature, there is a visual and literary slant to each article. ÇaFleureBon is a “scented salon” where all aspects of olfaction are explored through an artistic lens. Ms. Camen is a marketing and branding executive who is a recipient of Brandweek Marketer of The Year and Ad Age Marketing 100.

Max Forti is an entrepreneur and financial director by trait. However he has a passion for fragrances that started back when he was a child after trying Azzaro pour homme and falling in love with it after realizing the effect fragrances had on people. For the past twenty-five years fragrances have been a very strong and pivotal part of his life. He has developed a channel and other forums, groups, social media platforms and conventions dedicated entirely for the art of perfumery. As an avid and active member of the Fragrance Community he hopes to continue to share and inform folks in this exceptional and timeless art form for years to come.

Catherine Haley Epstein –an artist and writer who has received the 2017 Perfumed Plume Award in Fragrance Journalism for her work in Temporary Art Review on the use of scent as an art medium. A recent attendee of the Bread Loaf Writers’ Conference at Middlebury College in Vermont, she has served on the Visual Artist grants panel for the National Endowment for the Arts, and in 2018 presented to designers at Nike’s headquarters on the use of scent as a tool in art practices. In 2016 she was selected to exhibit her experimental fragrance project at the inaugural AIX Scent Fair at the Hammer Museum in Los Angeles.

Jessica Murphy has been writing perfume reviews for the blog Now Smell This since 2007 and she blogs independently as Perfume Professor. A trained art historian, she is fascinated by the historical and present-day connections between fragrance and other media. She teaches classes on fragrance culture at the Brooklyn Brainery and other venues in the New York City metro area.

Rachel Syme is a journalist and cultural critic. She writes about fragrance for The New York Times, as well as for magazines such as Elle, Esquire, and Racquet. She is also a co-creator of The Dry Down, a popular newsletter and events series in New York that aims to connect scent to memory and to introduce curious noses to the world of perfume. She is a three-time winner of the Perfumed Plume Award for Fragrance Journalism for her feature stories, including a report on the return of animalic scents and an essay about perfumers who attempt to capture the smells of tennis by creating new grass accords. She currently resides in Brooklyn with her husband, an organ of raw fragrance materials (her favorite is her chunk of pure ambergris) and far too many bottles of perfume.

Stephen Tracy — the founder of Keap Candles, a Brooklyn-based candle company working with master perfumer Christophe Laudamiel. Alongside pioneering a zero-waste approach to candles, Keap works to invite consumers into the creation of their fragrances—transparently discussing the artistry and complexity behind fragrances on their blog.

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MANE USA–experts in the Global Development & Creation of Fragrance & Flavors, celebrated the opening of its new location in Parsippany, New Jersey, with a grand opening and ribbon cutting ceremony attended by Mayor Michael Soriano on Thurs, Sept 6, 2018.

(Photo: Michel Mane, MANE’s President of the Americas; Parsippany-Troy Hills Mayor Michael Soriano; Parsippany-Troy Hills Economic Development Advisory Committee Vice Chairman Frank Cahill; and MANE’s Global President and CEO Jean Mane)

The new 100,000 sq. ft. state-of-the-art facility located in Northern, New Jersey is home to MANE’s Commercial, Creative, R&D and Corporate Teams. The expansive space is fully equipped with cutting-edge robotics, a 2,000 sq.ft. consumer insights testing center, sensory odor booths and extensive testing laboratories. Its 3^rd floor houses a full-service hair salon and commercial grade laundry facility. The office space is continuously replenished with 100% fresh air allowing for an odor-free fragrance creation environment.

ABOUT MANE

MANE is one of the worldwide leading fragrances and flavors creation houses, run and owned by the MANE family since 1871.Present in over 35 countries with 47 R&D centers and 25 manufacturing sites, MANE has built its growth and reputation on technological innovation, particularly in terms of natural extraction, encapsulation and flavoring solutions for complex formulations.

Find out more at: www.mane.com

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La Rose Eau De Parfum gives off a sophisticated, warm, naturally earthy scent built around Rose Essence and Blond Cedar. The subtle and luxurious fragrance is directly inspired by the beautiful gardens Natasha remembers her mother tending-to throughout her life. films 

La Rose Eau de Parfum Roller Ball ($25): The new Natalie “La Rose” Eau de Parfum, was created by Natasha Gregson Wagner in collaboration with Claude Dir, Master Perfumer, at the House of Mane. The “juice” has a slight pink tint and is packaged as a roller ball for easy and affordable application. Rose essence is at the heart of this new scent, while fresh geranium provides a cooling top note. Forest Heliotrope rounds out this all natural scent. The dry down on the skin lasts for hours and smells like you just walked out of your very own flower garden. With an 18% concentration, La Rose provides long-lasting luxuriousness.

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Passing Nefertiti in the lobby of MANE headquarters -which has now expanded to a three floor presence at 555 Madison Avenue, Fragrance Foundation Lifetime Achievement Award honoree Ann Gottlieb was there in force along with the Fragrance Foundation President Linda Levy – who is now on countdown to her first Fifi Awards Gala as president. Also on the scene were Victoria’s Secret Beauty’s Mark Knitowski and Coty’s Lori Singer to preview the MANE Gallery of fragrances.

“Our new MANE Gallery exhibit, About Time, explores one of the most critical elements related to the development of fragrances.  For our perfumers to be able to put the finest ingredients into their creations, time plays a critical part… time to grow and harvest the right raw materials, time to pass toxicological testing and the time to scale up production.  It’s also about time to ensure our clients embrace our creations, including the necessary period to modify it and get it just right! More than two dozen fragrances were created by our Global Fine Fragrance team especially for this olfactive exhibit,” stated Westly Morris – SVP, Fine Fragrance MANE.

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The Finalists for the 2018 Perfumed Plume Awards were announced this week by Co-Founders Mary Ellen Lapsansky and Lyn Leigh. MANE executives Westly Morris and Miranda Gordon congratulated the finalists. Guests included Sheherazade Chamlou of Verescence; Bart Schmidt, Brands with Purpose; Karl Bradl, Founder of Aedes Perfumery; Mindy Yang, Rhona Stokols & Darryl Do of Perfumariē and others.

2018 PERFUMED PLUME AWARDS

FINALISTS

SCIENCE OF SCENT STORIES IN MAINSTREAM MEDIA

MAGAZINES/NEWSPAPERS (PRINT AND DIGITAL)

The criteria for judging: psychological benefits of fragrance usage; original, creative and unique style; and, written in a ‘consumer friendly’ manner

CaFleureBon “Scent and Healing: The Transformative Power of Perfume” by Ida Meister, Art Direction by Michelyn Camen

Racked “Here’s Why Perfume Descriptions Are Never About Smell” by Elyse Hauser

VISUALIZATION OF SCENT STORIES – OVERALL DESIGN PRESENTATION

The criteria for judging: design concept; how design relates to content

ELLE Magazine “Dream Catchers” by April Long

SCENTURY “ATUM EscENTIALS 2017: Rebel Scents” from Helder Suffenplan, Photography by Adam Goodison, Set Design by Pernilla Löfberg and Stephanie Webb

SCENTURY “SUMMER EscENTIALS 2017,” Photography by Per Zennström, Art Direction by Helder Suffenplan

SCENT STORIES IN MAINSTREAM MEDIA – PRINT

The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information

ELLE Magazine “This is Your Brain on Vetiver” by April Long

Preservation in Print “Heaven Scent” by Danielle del Sol

Raquet Magazine “Scent, Memory” by Rachel Syme

DIGITAL MEDIA (BLOG POSTINGS, WEBZINES, DIGITAL MAGAZINES)

The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information

Atlas Obscura “Ann Haviland, Forgotten Mastermind of the Signature Scent” by Jessica Murphy

Basenotes “Fragrance Spring Cleansing” by Marian Bendeth

CaFleureBon “Perfume Signatures: Edmond Roudnitska, The Greatest Perfumer of the 20th Century” by Michelyn Camen and Mark Behnke

Keap Matchbook Blog “Fragrance Transparency: Natural VS Synthetics” by Stephen Tracy and Christophe Laudamiel

Keap Matchbook Blog “Fragrance Transparency: The Incredible Artistry Behind The Creation of a Fragrance” by Stephen Tracy + Christophe Laudamiel

Mindmarrow “Copyright and the Five Senses | How to See Smell as an Artistic Expression” by Catherine Haley Epstein

Perfume in Progress “The Fragrance Creation Process: From Inspiration To Release” by Laurie Erickson

The Fragrant Journey “Travels In India: Part Three” by Cynthia Lesiuk

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Taking place at The Society of Illustrators in New York, the winners’ prolific skills in
creative fragrance journalism were recognized and rewarded. Each were given a
monetary award as well as a signed copy of Pierre Dinand’s Perfume Legends –
Selection of 30 Drawings which was this year’s recipient of the Fragrance Book Award.
Additionally, each winner was presented with an invitation to create their own scent at
OlfactoryNYC – a downtown retail experience for fragrance personalization.

Westly Morris, Senior Vice president- Fine Fragrance at MANE commented: “It’s
wonderful to see the Perfumed Plume Awards build on their mission to encourage and
promote creative fragrance writing. We are delghted to continue as the Founding
Sponsor.”

“We are thrilled that Perfumed Plume’s focus on creative fragrance writing has garnered
such a positive and enthusiastic response from the fragrance media community, as well
as well as fragrance enthusiasts and connoisseurs overall. We are committed to
continuing this mission with events and forums dedicated to the art of fragrance writing,”
said Mary Ellen Lapsansky.

Lyn Leigh noted: “It’s all about how these virtuosos of fragrance writing can take the
reader on a journey of discovery into the magic world of perfume. Finalists, winners and
everyone who submitted are truly deserving of recognition and our thanks.”

2018 Perfumed Plume Award Winners

FRAGRANCE BOOK AWARD
Pierre Dinand’s Perfume Legends: Selection of 30 Drawings.
Self-published, 2017

SCIENCE OF SCENT STORIES – MAINSTREAM MEDIA –
MAGAZINES/NEWSPAPERS/DIGITAL
CaFleureBon Scent and Healing: The Transformative Power of Perfume
Written by IDA MEISTER
Art Direction by MICHELYN CAMEN

VISUALIZATION OF SCENT STORIES – MAGAZINES/NEWSPAPERS/ DIGITAL
SCENTURY SUMMER EscENTIALS 2017
PER ZENNSTRÖM (Photography), HELDER SUFFENPLAN (Art Direction)

SCENT STORIES – MAINSTREAM MEDIA – PRINT – MAGAZINES/ NEWSPAPERS
Raquet Magazine Scent, Memory
Written by RACHEL SYME

SCENT STORIES – MAINSTREAM MEDIA – DIGITAL – MAGAZINES, BLOG
POSTINGS, WEBZINES
Keap Candles Matchbook Blog Fragrance Transparency: The Incredible Artistry Behind
the Creation of a Fragrance
Written by Stephen Tracy and Christophe Laudamiel

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