Emilia Clarke is named Clinique’s First Global Brand Ambassador

The first ever dermatologist brand that’s allergy tested, 100% fragrance free and formulated with just happy skin – has tapped critically acclaimed actress Emilia Clarke as their first Global Brand Ambassador for skin care and makeup.

To celebrate the multi-faceted, empowered and optimistic woman that is Emilia Clarke, the first skin care campaign is for the Clinique iD franchise. The campaign, “This is my iD, iD Yourself” coincides with the addition of two new bases, Clinique iDTM Dramatically DifferentTM Moisturizing BB-Gel and Clinique iDTM Dramatically DifferentTM Moisturizing Tone-Up Gel.

“Clinique has been a long-standing advocate for empowering women with the knowledge that good skin can be created.” says Jane Lauder, Global Brand President, Clinique. ”We were drawn to Emilia because she is optimistic, happy in her skin and embodies a modern multi-faceted woman who is constantly evolving along with her skin care needs. She is also an authentic user and fan of Clinique, which was important to us. Emilia will lend her impactful voice to help inspire consumers to embrace their own unique skin care journey.”

An undeniably talented actress, Emilia Clarke has garnered the attention of audiences worldwide for her pivotal performances in GAME OF THRONES, a role that has garnered her four Emmy nominations and two Critics Choice nominations for her portrayal of Daenerys Targaryen, the Mother of Dragons,

Clarke can currently be seen starring in the romantic comedy, LAST CHRISTMAS. Other film credits include SOLO: A STAR WARS STORY, TERMINATOR: GENISYS, ME BEFORE YOU, DOM HEMINGWAY, SPIKE ISLAND and ABOVE SUSPICION.

In March 2019, after a personal health challenge – Clarke launched SAMEYOU –a charity aimed at revolutionizing recovery for young adults following brain injury and stroke.

“I am so proud to join Clinique as the new Global Brand Ambassador. It is a skin care brand I have regularly used and to now be part of that family is such an honour. I love the confidence and happiness it brings to the people using their products” says Emilia Clarke. “Not only is Clinique timeless, but I’m proud to work with a brand that makes people feel included for who they are, and unapologetic about helping them to create great skin – no matter what their skin concern is.”

Launched on January 15th, 2020, Emilia began sharing her own unique skin care journey with the social campaign #iDYourself highlighting the Clinique iD collection – featuring the new Clinique iD Dramatically Different Moisturizing BB-Gel and Clinique iD Dramatically Different Moisturizing Tone-Up Gel.

Follow along on @clinique #iDYourself to view behind-the-scenes videos, and to learn more about Clinique, visit Clinique.com

Christine Schott Ledes
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