Givaudan Introduces Its Naturality Platform
Givaudan introduces its Naturality PlatformTM
A major step towards nature-conscious fragrances creation
Leading the industry into a new era of responsible fragrance design
Givaudan, the global leader in flavors and fragrances launched its Naturality PlatformTM, reinforcing its capabilities and commitment to nature-conscious fragrances, and advancing the Company purpose of “Creating for happier, healthier lives with love for nature”.
Initiated three years ago, the Naturality PlatformTM embraces the consumer aspiration for fragrances designed with a conscious, authentic and responsible approach. It is defining new and holistic ways to create delightful yet responsible fragrances that correspond to the Company’s purpose of creating with love for nature. It encompasses natural ingredients, ingredients from renewable sources, as well as biodegradable ingredients.
The purpose of the Naturality PlatformTM is to enable the design of fragrances in a nature conscious way. It is based on three pillars:
- A robust series of consumer study programmes which identifies consumer expectations in the shift towards responsible products.
- The Naturality GuideTM which provides a clear segmentation and understanding of the market. It defines new rules of formulations and supports our clients in the choices and parameters required to develop nature-conscious fragrances.
- The Naturality IndexTM which supports perfumers in their choices of ingredients to design fragrances which are respectful to nature while creative and unique. It is built on a deep understanding of the sustainability criteria relevant to fragrance creation which comprise ecotoxicity, biodegradability, renewability, energy efficiency and sourcing.
Maurizio Volpi, President of Givaudan’s Fragrance division, commented: “Givaudan’s purpose to create for happier, healthier lives with love for nature has been central in shaping the Naturality PlatformTM. We are especially excited to present this new development platform which will be vital in helping our customers to respond to the ever increasing consumer desire for sustainable products. It perfectly fits with the ambitions of our 2025 strategy which aims at growing with our customers, with purpose.”