Vichy’s Mineral 89 Takes off in Airports

A major first for the brand, Vichy is launching a large-scale media campaign in airports.

For two months, in over 35 locations across Asia, MINERAL 89 — the brand’s ultimate success “booster”, will not escape travelers’ attention, as it will be appearing on huge billboards in airports in Beijing, Shanghai, Seoul, Hong Kong and Singapore.

At Shanghai and Guangzhou airports, the advertising spot that has helped make Mineral 89 an iconic product for Asian customers will occupy a truly eye-catching giant digital screen.

This first “large-format” media campaign reflects Vichy’s constant development and significant growth since its arrival in Travel Retail, as well as emphasizing the importance of this circuit for the brand.

The visual deployment of Minéral 89 in airports will contribute a great deal to the brand’s continuing momentum.

Vichy is present in nearly 50 Dermacenters in Travel Retail, in line with the L’Oréal vision whereby “health is the future of beauty”.