Merle Norman Cosmetics Steps up to Produce an Essential Product for Citizens

As with past U.S. Presidents’ call to action, Merle Norman Cosmetics steps up to produce an essential product for citizens.

When is a cosmetics company considered more than just makeup?  When history illustrates that a brand has consistently stepped up to help the administration and citizens of the United States of America.

Merle Norman Cosmetics was founded by Merle Nethercutt Norman during the Great Depression in 1931.  In WWII, Merle Norman was called to duty to manufacture machine gun oil and camouflage sticks.  She was proud to help her fellow Americans and soldiers on the front line.

2020 is no different as the family-owned company has moved from not only producing cosmetics and skincare, but has retooled their machinery to also produce the desperately needed World Health Organization approved Hand Sanitizer.  In the face of a Global Pandemic sweeping our country, this essential toiletry will soon be available to be distributed online, to the health care industry, front line workers and in partnership with Merle Norman Studio franchise owners.

The company is still family-owned and continues to formulate, manufacture and distribute in Los Angeles, California.  Merle defied the odds and became wildly successful when she launched the business, and a key tenet of her company was to pave the way for women to continue to break barriers and become entrepreneurs.  Long before it was on trend to empower women, Merle was motivating them to build their own beauty franchise.   Merle Norman Cosmetics’ matriarch’s spirit still guides the company today – especially in the altruistic work of the team.

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Christine Schott Ledes
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