BIOTHERM X COCO CAPITÁN POP-UP GIVES A VOICE TO THE OCEAN IN HAINAN
This summer, Biotherm is proud to launch its collaboration with renowned multi-media artist, Coco Capitán, with a more sustainable pop-up in Haitang Bay Duty Free Shopping Center, Hainan. Raising awareness on climate change and widespread plastic pollution pose to the phytoplankton living in the seas, the ecologically designed pop-up features Biotherm’s sustainability commitments, interactive retailtainment to educate travelers on ocean protection, as well as spotlights its collaboration with One Planet Foundation. Running from June 1st to June 30th, three limited edition Travel Retail Exclusive Sets, Life PlanktonTM Elixir Duo Set, Force Supreme Youth Architect Duo Set and Aquapower Moisturizer Duo Set are depicted with Coco Capitán’s artistic design as a call-to-action to preserve the Blue Lung.
Written in Coco Capitán’s iconic handwriting at the center of the more sustainable pop-up is one crucial question, “How do you sail breathe without the sea?”. The pop-up is constructed with approximately 87% recycled and renewable eco-materials. On the sides of the pop-up are Biotherm’s Water Lovers sustainability commitments presented in a holistic way through the entire life cycle of a product, including its routine and packaging, to limit its impact on the ocean. Announced earlier in May, Biotherm is committed to give back with a 100,000RMB donation to One Planet Foundation in support to efforts in tackling plastic pollution in Hainan.
Educating visitors at the pop-up store are interactive retailtainment supported by the Virtual Reality technologies. Through a scan of QR Code, visitors may embark on the “Ocean Protection AR Game” on their mobile phone for a virtual ocean cleanup to tackle marine litter. Furthermore, visitors are invited to sign on a giant interactive wall as a pledge to a better future for the oceans. The signatures will float into the ocean, symbolizing a drive for actions to preserve the planet’s waters.
“At Biotherm Travel Retail Asia Pacific, we have a responsibility to touch as many people as possible on ocean conservation, and we believe that art has the power to make people act. With the launch of the Biotherm X Coco Capitán ecologically designed pop-up in Hainan, we are very proud to immerse and educate travelers to getting out the message of the risks facing our Earth’s Blue Lung – the source of more than half of the oxygen produced on earth,” says Petrina KHO, General Manager of Biotherm Travel Retail Asia Pacific.
Highlighting Biotherm’s commitment to a circular economy, a line of more sustainably packaged Travel Retail Exclusive Sets with 100% recyclable sleeve packaging, including Life PlanktonTM Elixir Duo Set, Force Supreme
Youth Architect Duo Set and Aquapower Moisturizer Duo Set, are available at the pop-up.
