Louis Vuitton Celebrates Ombre Nomade with a New Campaign
|Five years after its creation, Ombre Nomade has become a worldwide icon among Louis Vuitton fragrances, thanks to a mysterious yet intense olfactory signature. Today, the fragrance is celebrated with a new campaign. In a desert atmosphere, Ombre Nomade is magnified by golden lights and invites viewers to discover the desert’s most beautiful secrets.
A mystical oud
“This wonderfully rich, infinitely complex and facetted Assam oud is a case in point that never ceases to take its wearer by surprise”, explains Jacques Cavallier Belletrud. “For the past 200 years, this extraordinary essence has been cultivated by a family of producers in Bangladesh, now an exclusive supplier to Louis Vuitton. In keeping with a mutual long-term commitment, the family reserves its whole production for the Maison, an essence whose extraordinary olfactory qualities are the result of practices that are ethical and respectful of nature and people, as well as the traditions of yesterday and tomorrow. “In perfumery, the most beautiful ingredients are the ones where you can feel the human story,” Jacques Cavallier Belletrud continues. “They can’t be obtained by mechanical means. That’s where true luxury is: these are living products.”
The Master Perfumer faceted the “black gold” with a touch of benjoin, accents of raspberry, a tinge of rose and rosat geranium, and a smoke of incense that offers a spiritual intensity to the fragrance.
The color of night
The Middle Eastern-inspired Collection