YSL Brings “Make it Yours” Retail Experience to CDF Mall in Haitang Bay

Yves Saint Laurent Beauté and China Duty Free Group (CDFG) brough the exclusive “Make it Yours” retail experience to customers in CDF Mall in Haitang Bay, the world’s largest duty free shopping center. Bringing rock and roll to Travel Retail, the pop-up featured a shipping container in bold red and black with live music performances. Taking customer through a customized beauty experience, the pop-up was open until June 30th.

Themed around a spectacular container concept, the bold red and black shipping container makes an edgy and timeless statement for the pop-up. Stepping inside is a personalization and gifting zone, where customers will be able to purchase and customize a range of Yves Saint Laurent Beauté products for face and lips, along with Mon Paris fragrances through a digital screen. The extraordinary journey continues with an E-Drum on a LED stage; when customers hit the drum, the LED screen on the floor dazzles up with animated Yves Saint Laurent Beauté icons. Every weekend, acclaimed Indie rock back SIXI will perform four live shows per day.

“We are delighted to bring the hugely popular Make it Yours concept to Haitang Bay, where we look forward to take more customers on a personalized beauty and gifting journey – with a touch of rock and roll. In our mission to build a ‘love brand’ with Yves Saint Laurent Beauté, everything we do begins and ends with our customers, and this spectacular new pop-up is no exception,” says Emily Coleman, General Manager of Yves Saint Laurent Beauté at L’Oréal Travel Retail Asia Pacific.

“We are very pleased to welcome the latest Yves Saint Laurent Beauté expression in our Sanya Hai Tang Bay Store, another world class concept and experience for our customers,” Terry Chua, Director of Perfume and Cosmetics at China Duty Free Group.

#makeityours #yslbeauty

Christine Schott Ledes
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